AnyRoad, a leading Experience Relationship Management (ERM) platform, will share insights into the return on investment for brand experiences at an upcoming webinar.
Brand Experience ROI: Proving Your Value and Driving Brand Growth is taking place on Thursday 14 December at 10 am PT / 1 pm ET, and registration is now open.
Creating better brand experiences
In this online session, AnyRoad will dive into the secret ingredient of brand growth: brand experiences.
Brand experiences are widely recognised as a vital component of a brand’s growth initiatives. However, in today’s increasingly competitive environment, marketing directors are under more pressure than ever to demonstrate their strategic worth through measurable ROI. But this can be difficult.
AnyRoad’s Maricarmen Dacey, head of revenue marketing and business development, and Meagan Lloyd, director of revenue operations, will share approaches to how you can utilise data and insights to create a better brand experience impact – which will be approved by the chief marketing officer and executive team.
The webinar will cover:
- Key metrics that matter. Attendees will learn about the most vital data points that matter to chief marketing officers for benchmarking performance, ranging from brand awareness to loyalty.
- Strategic approaches for enhancing brand loyalty. The webinar will share cutting-edge ways to develop personalised and compelling experiences to enrich relationships with customers.
- Ways to tell your data story. With ideas for visualising insights, showcasing your brand experience ROI, and explaining data narratives, the session will provide attendees with a range of tools that will help you to motivate your stakeholders.
AnyRoad is a leading ERM platform which enables international companies such as Budweiser, Honda, Michaels, and Tabasco, to accurately measure, scale, and implement their offline and online experiences. By providing data intelligence derived from experiences, AnyRoad assists businesses in building brand loyalty, changing consumer behaviour, and better understanding their brand associations.
The firm’s recent webinar, Strategies to Maximize the ROI of Your Events and Activation, shared the frameworks and strategies used by leading companies to measure and demonstrate the ROI of events and activations from event platforms.
