AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the publication of The Field Marketing Survival Kit, a downloadable ebook.
This publication offers field marketers a comprehensive range of tools to support their projects, which the firm describes as the “ultimate resource for conquering the world of field marketing.”
Successful experiential projects, the firm says, are underpinned by strategy, and supported by resilience, adaptability, and resources designed for the specific challenges of events. It has developed The Field Marketing Survival Kit to provide specific guidance to support the development and delivery of experiential projects.
The ebook includes:
- An extensive checklist containing all the pieces of data you should remember to collect at your events.
- A budgeting worksheet that will help you stay on top of your spending and plan for additional costs.
The Field Marketing Survival Kit is available to download here.
Growing catalogue of webinars
AnyRoad will be sharing further actionable insights for marketers in an upcoming webinar, Brand Experience ROI: Proving Your Value and Driving Brand Growth on Thursday 14 December at 10 am PT / 1 pm ET.
In this session, AnyRoad’s Maricarmen Dacey, head of revenue marketing and business development, and Meagan Lloyd, director of revenue operations, will share how organisations can use data and insights to improve the impact of brand experiences.
The firm’s recent webinar, Strategies to Maximize the ROI of Your Events and Activation, is also available to watch on demand. This session shared the frameworks and strategies used by leading businesses to measure and demonstrate the ROI of events and activations from event platforms.
In addition, Building a Global Community of Super Fans: How Heineken Drives Brand Power Growth shared a tried and tested brand loyalty strategy. In this session, the AnyRoad team was joined by special guest Benjamin David, the Heineken Experience’s head of sales, marketing, and customer service, who spoke about the company’s strategy for Heineken’s global brand community of super fans.
