Joshua Wexler is the co-founder and chief executive of fun at Pure Imagination Studios, a creative content studio in Los Angeles that specialises in animation, immersive storytelling, and interactive experiences. Wexler is recognized for merging creativity with cutting-edge technology, guiding Pure Imagination to gain a reputation for producing high-quality digital content across different platforms, including virtual reality and theme park attractions.
Wexler’s unique title, chief executive of fun, embodies his goal of incorporating enjoyment and creativity into every studio project. Under his leadership, the studio has produced original and branded content, such as animated shorts, interactive experiences, and significant projects tied to popular franchises. He emphasises broadening storytelling horizons by leveraging immersive and interactive formats, challenging how audiences engage with digital content.
Pure Imagination Studios teamed up with LEGO to create animated content that brings LEGO characters and tales to life in distinctive ways. Joshua Wexler has also collaborated with Cartoon Network and DreamWorks, producing everything from digital shorts to virtual reality experiences. Other projects include the Superplastic attraction at Area15, which he co-produced, and the touring Army of the Dead VR experience, created with Netflix. The studio has diversified into developing virtual reality and theme park attractions, incorporating an interactive and tangible aspect of digital storytelling.
Wexler merges storytelling with cutting-edge technology, incorporating animation, VR, AR, and interactive gaming to develop multi-sensory experiences. His projects excel at connecting the physical and digital worlds, as seen in theme park attractions and location-based entertainment.
With his entertainment background and progressive outlook on technology, Wexler has significantly shaped how studios engage with interactive storytelling. He has played a vital role in aiding Pure Imagination Studios in establishing collaborations with renowned brands and producing content that connects with audiences worldwide. His position at Pure Imagination Studios represents the intersection of entertainment and technological innovation, positioning him as a prominent figure in animation and immersive experiences.