Hetherington founded Holovis, a leading experience designer, in 2004. The electronic engineering graduate began his career working on simulation and visualisation for the Motor Industry Research Association.
Early experiments with virtual reality (VR) paved the way for Holovis’ diversification into the attractions industry. Today its services include VR modelling of roller coasters and augmented reality (AR) apps through to the creation of bespoke multimedia shows and attraction experiences.
Holovis has announced a joint partnership with Shanghai Luoman Lighting Technologies Inc. to offer its services in the Chinese market. With company bases in Abu Dhabi, Orlando, Shanghai and the UK, Holovis’ work can be found in leading amusement parks and visitor attractions around the world.