Benoit Cornet

Interactive attractions show no signs of going out of fashion. This is good news for Benoit Cornet’s company, Alterface, which does nothing else.

Founded as a research project at the Université Catholique de Louvain and Université de Mons in Belgium, Alterface has enjoyed particular success with interactive dark rides.

Its credits include multiple projects for Legoland Discovery Centres, Maus au Chocolat at Phantasialand, Sesame Street: Street Mission at PortAventura World, plus many more. In 2019, the company debuted its first Popcorn Revenge non-linear dark ride at Walibi Belgium, featuring its own IP and merchandise.

Cornet, who speaks Mandarin as well as several European languages, is always keen to explore new markets, trends and attraction concepts. With the opening of new headquarters and an incubator lab in 2020, Alterface looks poised to enter a fresh era of innovation.