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blooloop v-expo 2021

V-Expo 2021

Save the date! The blooloop V-Expo 2021 will be online 4-6 October. Tickets are now on sale.

Now in its second year, blooloop V-Expo is a high-level, content-driven virtual event delivered by industry leaders. It brings together professionals in the visitor attractions industry to network and learn from each other.

blooloop V-Expo is the place to find out what’s new in the industry.

This year we’re celebrating innovation in visitor attractions.

Top speakers

Our three-day programme will deliver a stellar line-up of speakers to discuss the latest trends, provide thought leadership and highlight key projects.

Speakers to date include:

  • Waleed Abdel-Fattah, SVP Hill International
  • Mohamed Al Zaabi, CEO, Miral
  • Tzo Zen Ang, TZA Consulting
  • Michael Beneville, Chief Creative Officer, AREA15
  • Kimberly Beneville, Co-Founder, Beneville Studios
  • Ngaire Blankenberg, Director, Smithsonian National Museum of African Art
  • Mark Fisher, Chief Development Officer, Merlin Entertainments
  • Winston Fisher, CEO, AREA15
  • Helen Fothergill, Service Manager – archives, gallery & museums, Aberdeen Art Gallery and Museums
  • Andy Fuller, Head of Marketing, Sales and Admissions, Pleasurewood Hills
  • PY Gerbeau, CEO, The London Resort
  • Doug Gurr, Director, Natural History Museum London
  • Vince Kadlubek, Founder and Director, Meow Wolf
  • Nick King, Chief Development Officer, The Red Sea Development Company
  • Camiel Kraan, CEO, Convious
  • Grant Mackenzie, Interim Director, David Livingstone Trust
  • Eugene Naughton, President, the Dollywood Company
  • Suhanya Raffel, Director, M+ museum
  • Sumathi Ramanathan, Vice President Market Strategy & Sales, Expo 2020 Dubai
  • Ali Rubinstein, Chief Creative Officer and Co-CEO, Meow Wolf
  • Terry Sanderson, Business and Development, Dreamcraft
  • Mark Stepanian, President, CAVU
  • Brent Strong, Executive Creative Director, Walt Disney Imagineering
  • Nick Sharp, Chief Digital Officer, National Gallery of Art
  • Steve Tatham, Executive Creative Director, Universal Creative

Exciting announcements

We will be announcing the results of both the Blooloop 50 Museum Influencers 2021 and the Blooloop 50 Theme Park Influencers live at the event.

blooloop 50

Blooloop is honoured to host the announcement of the winner of the Storyland Design Challenge.

Storyland_design challenge

AND, we will be announcing the results of our first Blooloop Innovation Awards, presented with AREA15. AREA15 will also be revealing the winner of the AREA15 Rise Award ($20,000) and the runner up ($10,000).

Blooloop Innovation Awards

Find out more about the Blooloop Innovation Awards here.

Reasons to attend

Strategy – learn from industry leaders

Innovation – see the latest innovations across the sector

Networking – meet like minded industry peers


All times are BST (UTC+1)

Day 1 – 04 October

PY Gerbeau, CEO of The London Resort. More details to follow.

The Red Sea Development Company’s Group Chief Development Officer Nick King. More details to follow.

Waleed Abdel-Fattah, SVP of Hill International. More details to follow.

Director of M+ Suhanya Raffel. More details to follow.

Steve Tatham, Universal Creative’s Executive Creative Director. More details to follow.

Storyland Studios reveal the winner of the Storyland Studios Design Challenge. More details to follow.

Walt Disney Imagineering’s Executive Creative Director, Brent Strong. More details to follow.

Join Terry Sanderson, Business and Development at Dreamcraft and Mark Stepanian, President at CAVU as they discuss the impact of Augmented Reality on theme parks and attractions. This session will break down some of the most asked questions relating to AR as well as take an in depth look at the future of AR in the themed entertainment industry.

Day 2 – 05 October

President of Miral, Mohamed  Abdalla Al Zaabi. More details to follow.

Doug Gurr, Director, Natural History Museum London. More details to follow.

Vice President Market Strategy & Sales, Expo 2020 Dubai’s Sumathi Ramanathan. More details to follow.

In this talk Andy Fuller, Head of Marketing, Sales and Admissions at Pleasurewood Hills, tells you everything about the challenges they had to match the online guest experience with the offline experience in their Theme Park. He will provide tips & tricks on how to optimise the digital journey before, during and after a visit and he will show how guest experience optimisation helps them to increase revenue.

More details to follow.

Explore the entires to the Innovation Awards in our Innovation Showcase

Merlin Entertainments’ Chief Development Officer Mark Fisher. More details to follow.

More details to follow.

More details to follow.

Michael Beneville – Chief Creative Officer at AREA15

Kimbery Beneville – Co-Founder at Beneville Studios

Vince Kadlubek – Founder and Director at Meow Wolf

Ali Rubinstein – Chief Creative Officer and Co-CEO at Meow Wolf

Winston Fisher – CEO art AREA15

Day 3 – 06 October

Helen Fothergill, Head of Collections at Aberdeen Art Gallery and Museums, and Grant Mackenzie, Interim Director of the David Livingstone Trust. More details to follow.

More details to follow.

More details to follow.

More details to follow.

Eugene Naughton, Director of Dollywood. More details to follow.

More details to follow.

Director of the Smithsonian National Museum of African Art, Ngaire Blankenberg. More details to follow.

Nick Sharp, Chief Digital Officer at the National Gallery of Art and Tzo Zen Ang at TZA Consulting. More details to follow.

More details to follow.

Note: Sessions may be subject to change.


There will be plenty of opportunities to network during the event. Speed-networking sessions pair attendees with another person at random. You then have a few minutes to speak with each other before sharing contact information.

Chat with your peers during the speaking sessions to share ideas and thoughts, or set up a one-to-one meeting with another attendee.

Get involved

Get involved with the blooloop V-Expo. We have thought leadership sponsorships, launch packages and of course you can enter the Blooloop Innovation Awards.


The blooloop V-Expo was conceived in 2019 as a sustainable alternative to in-person events. As part of our commitment to becoming greener, we will be donating £5 from every ticket ticket sold to WWF’s Climate Crisis Fund.

Tickets are on sale now.

Tickets for the three-day online event are £24 for visitor attraction operators and institutions, and also for students and those looking for work.

Tickets are £72 for suppliers, consultants, investors, developers, other non-operators.

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