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InfoComm: Blooloop attractions technology sessions

Date:
Location:
Orange County Convention Center, International Drive, Orlando, FL, USA

Blooloop has partnered with Avixa to run six attractions technology sessions at world-leading audiovisual trade fair InfoComm.

InfoComm is the biggest trade fair in North America for audiovisual (AV) communications professionals. Over 1,000 exhibitors and 44,000 attendees will visit the Orlando’s Orange County Convention Center on 8 to 14 June.  With 20 percent of InfoComm attendees comes from outside the US, the event has become a fixture on the a calendar for AV professionals the world over. Blooloop has been reporting and trends and developments in the attractions business for over a decade. For the first time Blooloop will work with InfoComm to deliver six hour long education sessions specifically highlighting the role leading technologies play in the visitor attractions sector. This follows on from its successful collaboration with InfoComm’s sister company ISE in Amsterdam. It ran the attractionsTECH conference at ISE 2019 in February.

The 6 attractions technology sessions 

Trends in Theme Park Attraction Experiences

Speakers:
  • Traci Klainer, Creative Director, SeaWorld Parks & Entertainment Erik Baeumlisberger, Corporate Manager of Guest Experience Technology at SeaWorld Parks & Entertainment
  • Mike Wallace, Creative Director, Falcon’s Creative Saham Ali, Director of Technology, Falcon’s Creative
  • Bradford Benn, Manager, Audio Video Systems, Universal Creative
Moderator:
  • Louis Alfieri, Principal and Chief Creative Officer, Raven Sun Creative
In this sessions we bring together a wealth of creative experience to discuss how the latest tech can create the theme park attractions of the future. More details of this session can be found here.

Using Interactivity to Engage Attraction Visitors

Speakers:
  • TJ Christensen, Executive Vice President, Sales and Marketing, accesso
  • Dana Duran, Director of Content, Guru
  • Eric Gradman, CTO, Two Bit Circus
A session examining how attractions are seeking to engage visitors with interactive opportunities. Now everyone has a smartphone, interacting with visitors has never been easier and we can even extend experiences beyond the park gates. A look at the potential and pitfalls of the latest tech and the future of play. Moderator:
  • Charles Read, MD, Blooloop
More details of this session can be found here.

Next Generation Reality Experiences for Attractions

Speakers:
  • Jonathan Elkoubi, Senior Regional Director, The Leisure Pass Group [former Senior Director of Business Development at VR World NYC]
  • Dave Elton, General Manager, DreamCraft Attractions
  • Phil Martin, Sales Executive, North America, Latin America & Asia at Zero Latency VR
Offering a range of viewpoints from VR experience operators to gaming development, this session will examine how the latest VR technology can create a socially engaging experience and an ROI. Moderator:
  • Charles Read, MD, Blooloop
More details on this session here.

Retailtainment: Attractions are Bringing Customers to the Mall

Speakers:
  • Louis Alfieri, Principal and Chief Creative Officer, Raven Sun Creative
  • Jackie Wolford, Director, Design Studio, AOA
  • John Stine, General Manager and Director of Business Development, ICON Park
How can retail compete with online shopping in a world where millennials want an engaging, personalised, interactive and even shareable shopping experience? Is retailtainment the saviour of the mall? Moderator:
  • Charles Read, MD, Blooloop
More details of this session can be found here.

Trends in Display and Light Technology at Attractions

Speakers:
  • Chris Axford, International Sales & Marketing Director, Digital Projection
  • Bart Kresa, Master Projection Designer and Founder, BARTKRESA studio
  • Bryan Boehme, Executive Director, Global Entertainment at Christie Digital Systems
With projectors becoming ever more powerful, where is display technology heading next? Our speakers will look at how technology is evolving to create the visions of the future. Moderator:
  • Charles Read, MD, Blooloop
More details of this session can be found here.

Storytelling with Sound for Attractions

Speakers:
  • Joseph White, President/Lead Designer, Crafted Design
  • Rick Morris, Director of Sound, Falcon’s Creative
  • Eric Cantrell, Product Manager, Barco
Moderator:
  • Bradford Benn, Manager, Audio Video Systems, Universal Creative
A fascinating view of sound in attractions. An component often overlooked but fundamental to creating an immersive and emotionally evocative experience. More details of this session can be found here.   We hope you will be able to join us. Find out more here.

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