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Pine & Gilmore's Launchfest

Rock and Roll Hall of Fame, East 9th Street, Cleveland, OH, USA
In anticipation of the December 2019 re-release of Joe Pine & Jim Gilmore’s visionary classic The Experience Economy, we’re staging LaunchFest — a gathering for friends, family, and fans happening in Cleveland this November 13 from 10am to 4pm at the world-famous Rock & Roll Hall of Fame. Here’s your chance to join the authors themselves in a rare joint appearance welcoming the new book and introducing the world to their latest ideas, focusing on the all-important troika of customer Time, Attention, and Money — the dynamic forces at play in today’s Experience Economy.

A power-packed day with Pine & Gilmore

Among the festivities that day will be a world-premiere presentation from Pine & Gilmore together, discussing new frameworks and the competitive implications from the book’s all-new Preview. Following that we will feature Q & A time, lunch, interactive exercises exploring the Rock Hall, prizes (and surprises), plenty of mingle time, and of course you’ll get your own author-inscribed copy of the new hardcover edition, one of the first to come off the presses direct from the publisher. And it all takes place on the north shore of Cleveland from the Foster Theater at the Rock & Roll Hall of Fame — itself recently redesigned with many new and exciting experiential elements. Tickets here.


Want to see the presentation of new content from Joe Pine & Jim Gilmore, but cannot make it to Cleveland?  We have arranged with the Rock Hall to host a broadcast of their LaunchFest morning presentation via livestream!  From 10am to 12pm EST on November 13th they’ll take the stage at the Foster Theater and co-present their overview of the book’s new Preview – discussing their latest ideas on customer time, attention, and money – and you can join a worldwide audience that will be tuning in for this portion of LaunchFest. Livestream access here. Joe Pine will be speaking at blooloopLIVE on December 5th. Find out more here.

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