Continuum Attractions are delighted to announce a partnership with US-based start-up, The VOID, to bring a Star Wars themed, hyper-reality experience – Star Wars: Secrets of the Empire – to the UK, opening in London in December 2017.
Star Wars: Secrets of the Empire, the highly anticipated hyper-reality experience produced in collaboration with Lucasfilm and ILMxLAB, will launch at Westfield, London in December and is available for pre-booking at www.thevoid.com.
“The guest experience will blow your mind,’ said Kevin Smith, Group Attractions Director at Continuum Attractions, who recently travelled to The VOID headquarters in Utah. ‘We expect guests to visit because they love the Star Wars brand and leave having experienced something absolutely brand new.
“This is an experience that everyone will be thrilled by. Forget virtual reality or even augmented reality, Star Wars: Secrets of the Empire opens up the new immersive world of hyper-reality with touch, sounds and smells. This will be the must-do event this Christmas and in 2018.”
Continuum Attractions will operate the pop-up experience in its first location Westfield London and then onto Westfield, Stratford City.
Sarah Marsh, Chief Experience Officer of The VOID said, ‘Continuum Attractions are our trusted operating partners for this exciting new adventure here in the UK. It has been a fast-paced design, build and development of the operation here in London, with a very short lead into the launch of tickets and opening date. Continuum Attractions was able to deliver this for us. There are also now plans forming to take the attractions across Europe.’
The VOID is simultaneously opening Star Wars: Secrets of the Empire in Disney Springs at Walt Disney World Resort in Orlando Florida.
Continuum Attractions previously operated the Emirates Cable Car in London, an exhibition for EMI and helped develop The Crystal, a Siemens brand attraction in London’s Royal Docks.