For this truly monumental inauguration, ECA2 brought together a massive and complex production in record time. The King Abdullah Sports City Stadium in Jeddah, Saudi Arabia is the architectural showpiece of a vast new sports complex. To give 85, 000 enthusiastic spectators the opening show they deserved, ECA2 coordinated the complete spectrum of experts to deliver a fully-immersive 360° experience of multimedia effects. Light, sound, spectacular fireworks and state-of-the-art technology combined to create a spectacle rich in emotion and lasting sensations.