Universal’s rebranded theme parks division has appointed Molly Murphy as the new president of Universal Creative.
Universal Creative is responsible for designing, developing and delivering rides, attractions, parks and resorts for Universal Destinations & Experiences, formerly called Universal Parks & Resorts.
In her new role, which begins on 14 August, Murphy will oversee daily operations, creative development and project delivery across the world.
“Molly has an energy and a set of proven capabilities that will further enhance our ability to deliver the most immersive stories and experiences to our guests,” said Mark Woodbury, chairman and CEO of Universal Destinations & Experiences, a unit of Comcast NBCUniversal.
“Our focus on expanding the Universal brand to new people, in new places and on new platforms is well underway. Her ability to blend technology with architecture, brand and design will help take our great product to even higher levels.”
Murphy joins Universal Creative after working at the architecture and design firm Gensler. Most recently, she served as principal and co-managing director of its New York division.
There, she co-founded Gensler’s Digital Experience Design practice, which utilises interactive and visualisation technologies and software to enhance physical spaces and create immersive experiences.
“Human interaction and connection are at the heart of physical design and the delivery of compelling places,” Murphy said.
New president to deliver immersive experiences
“Universal brings this idea to life better than anyone else, and I look forward to joining the team as we create authentic, lasting experiences for our guests and fans around the world.”
Murphy replaces Mike Hightower, who left Universal Creative alongside Thierry Coup earlier this year. In March, Brian Robinson and Eric Parr were promoted at Universal Creative.
Universal rebranded its theme parks division after announcing two new concepts – a family-friendly theme park in Texas, and a year-round horror attraction in Las Vegas inspired by Halloween Horror Nights.
