AnyRoad, a leading Experience Relationship Management (ERM) platform, has published an ebook, Must-Have Technology for Data-Driven Brand Activations, which explores how firms can achieve unprecedented outcomes from their brand activations by using the right technology.
The publication is available to download here.
Many organisations, both large and small, make significant investments in brand activations. However, many have difficulties with:
- Creating scalable brand activation strategies.
- Building brand awareness and loyalty.
- Evidencing the ROI and impact of brand activations.
Often, these issues stem from the wrong choice of technology and strategy.
In Must-Have Technology for Data-Driven Brand Activations, AnyRoad reveals how three brands are leveraging the newest technology created especially for brand activations to achieve outcomes they have never seen before.
Optimising brand experiences
As a leader in experience relationship management (ERM), AnyRoad assists companies around the globe in effectively measuring, scaling, and implementing their digital and offline experiences. Through experience-based data insights, AnyRoad enables organisations to better understand their brand associations, influence consumer behaviour, and cultivate brand loyalty.
In addition to Must-Have Technology for Data-Driven Brand Activations, AnyRoad has also recently published The Big Book of Brand Activations. This ebook offers a glimpse behind the brand activation curtain for leading brands.
The Big Book of Brand Activations examines how four major brands utilise activations and AnyRoad to track customer interaction, analyse ROI, and analyse consumer feedback. Readers will learn how these brands measure the success of their experiential marketing programmes and how they may do the same.
The firm has released an extensive range of ebook titles, which includes 60 Must-Have Post-Event Feedback Questions, which provides guidance for companies wishing to better understand the impact of their events; The Field Marketing Survival Kit, which offers field marketers a wide variety of tools to support their projects; Strategies for Event Marketers: First-Party Data Playbook, which takes a detailed look at the sometimes complex topic of event marketing, and many others.
