AnyRoad, a leading Experience Relationship Management (ERM) platform, has released a new ebook, The Big Book of Brand Activations. With this new publication, readers can see behind the brand activation curtain for big brands.
The Big Book of Brand Activations explores how four leading brands use activations and AnyRoad to measure the success of their experiential marketing efforts, track customer engagement, measure ROI, and analyse consumer feedback. Readers will find out how these brands measure the success of experiential marketing campaigns, and how they can do it too.
Learn from leading brands
The ebook covers the strategies of:
- CPG plant-based juggernaut JUSTEgg
- Festival promoter and sponsorship leader OCESA
- Creative agency and innovator Conversate Collective
- CPG Retailer and cutting-edge thinker The Flower Shop
To download this free publication, please click here.
Experience Relationship Management (ERM) leader AnyRoad helps businesses all over the world to efficiently measure, scale, and execute their offline and digital experiences. AnyRoad allows organisations to understand their brand associations better, change consumer behaviour, and foster brand loyalty through experience-based data insight.
This is the latest ebook in a series of releases from AnyRoad. Recently, the company also published 60 Must-Have Post-Event Feedback Questions, created to support organisations in understanding the impact of their events.
This is a downloadable resource which provides a comprehensive guide to asking the right questions to better evaluate success. It includes all the information needed to select the best questions that will not only inform better marketing decisions but will also identify what the organisation needs for growth.
Before this, the firm also produced The Field Marketing Survival Kit, which provides field marketers with an extensive range of tools to support their projects. Successful experiential projects are underpinned by strategy, and supported by resilience, adaptability, and resources designed for the specific challenges of events.
