Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has revealed that it partnering with FOX Sports to broadcast the CONMEBOL Copa América 2024 third-place and final matches at its new experiential venue in Hollywood Park, Los Angeles.
Cosm’s first fan-facing venue sits in the centre of the world’s sports and entertainment capital next to SoFi Stadium. Spanning 65,000 square feet, it features an 87-foot diameter 12K+ LED dome that delivers category-defining experiences in Shared Reality. This brings together cutting-edge visuals and the crowd’s energy to make visitors feel like they have the best seat at the most anticipated events from around the world.
Jeb Terry, CEO and president at Cosm, says: “It’s an honor to work with the FOX Sports team as we open our venue to soccer fans for the first time.
“Shared Reality is here, and the fan experience is undeniable. Cosm will showcase FOX’s industry leading soccer coverage like never before, accentuating their innovative approach to live sports and providing fans with the best of their at-home production and the in-stadium experience. It’s the world’s best watch party, and as a former FOX team member, it’s a privilege to partner with them now on COPA América.”
Enhancing audience engagement
FOX Sports’ summer programming will include all 32 matches from the CONMEBOL Copa América 2024. The current quarter-final round includes teams from Argentina, Brazil, Canada, Colombia, Ecuador, Panama, Uruguay, and Venezuela.
Cosm’s large-scale LED dome will provide Los Angeles soccer fans with the sensation of being next to the pitch at the tournament’s third-place match, which is being played at Bank of America Stadium in Charlotte, North Carolina on 13 July. The final, which will take place at Hard Rock Stadium in Miami on 14 July, will also be broadcast at the venue
Michael Bucklin, SVP of digital at FOX Sports, comments: “Broadcast innovation is in the DNA of everyone here at FOX Sports. There’s a genuine pride in making events FOX Sports produces like Copa América feel bigger, more immersive and more exciting, so that we can engage with the audience at a deeper level. Cosm’s innovation on this front makes them a great ally in this mission.”
Tickets for all Cosm presentations of CONMEBOL Copa América USA 2024 can be purchased on the firm’s website or through its fully integrated app, which is available from the App Store and Google Play Store.
In addition to CONMEBOL Copa América USA 2024, Cosm will present live USWNT matches on 13 July and 16 July (in partnership with TNT Sports), as well as upcoming Premier League matches (in partnership with NBC). These events are part of its Summer Showcase of Shared Reality.
Cosm recently announced details of the Summer Showcase of Shared Reality, which offers a varied programme including sports, arts, and entertainment. Highlights include a live presentation of UFC 304: Edwards vs. Muhammad 2 on 27 July, as well as Shared Reality experiences of Cirque du Soleil’s aquatic classic O, and works from Cosm Studios Creators Program members, new media artists Nancy Baker Cahill, Ricardo Romaneiro, and Guy Reid (Planetary Collective).
