Blanco y Negro is a producer and distributor of pioneering immersive and virtual reality experiences.
Founded as a record label in 1978 with extensive expertise in the licensing business, the team now creates and distributes immersive attractions and experiences, working with leading brands and characters to create story-led experiences that leave a lasting impact on audiences around the world.
With three successful experiences already tested worldwide, Blanco y Negro is continuously innovating to bring new immersive experiences to life.
Immersive Experiences IP Catalog
Tomorrowland Immersive Experience
The Tomorrowland Immersive Experience takes audiences on a journey to discover the magical worlds of Tomorrowland, seamlessly blending art, technology, and music.
Visitors journey through digital installations and virtual worlds inspired by the festival’s themes, like The Story of Planaxis, The Book of Wisdom, The Elixir of Life, and more. The experience combines storytelling, interactive elements, and cutting-edge VR technology, allowing audiences globally to connect with the world of Tomorrowland.
Tomorrowland Immersive Experience is a Tomorrowland & XR Music Hub (Blanco y Negro and Layers of Reality) co-production.
Fairy Tales Immersive Experience
Fairy Tales is a family-friendly VR experience that invites audiences to explore a fairytale world through the latest immersive technologies.
Stories such as Aladdin, Pinocchio, and The Little Mermaid are brought to life, with guests able to walk freely through the scenes and interact with the narrative. The guests are put into the heart of the story as they become an integral part of the story.
As a free-roaming VR experience, each guest is equipped with a VR headset that is tracked throughout the space. With an onboarding time of 15 seconds, the whole experience is streamlined and requires no technical expertise to operate.
Fairy Tales is a Blanco y Negro and Univr.se Co-production
Hotel Dracula Immersive Experience
Hotel Dracula is a 25-minute immersive virtual reality experience that combines storytelling, VR, and horror. Guests can explore Dracula’s haunted hotel in a collective VR setting.
The experience is designed for high-throughput venues, with the multiuse free-roaming VR arena capable of hosting up to 30 people at a time and requiring only 3 people to operate. Hotel Dracula currently tours globally and has thrilled +200.000 audiences across Europe, Asia, and South America.
Hotel Dracula is a Blanco y Negro and Univr.se Co-production
