Alterface, a leader in interactive technology, has announced that it will exhibit at this year’s IAAPA Expo in Orlando, Florida, where the team will host the Imagination Playground in a custom-built demonstration space on booth #1083.
“The Alterface Imagination Playground is designed to challenge established ideas of what interactive attractions can be,” says Stéphane Battaille, CEO of Alterface. The Imagination Playground will feature four stations where guests can experience new applications of Alterface’s signature interactive technology.
While many themed gaming systems are centred around shooting, the Alterface team is bringing new gameplay options to the trade show floor that broaden the concepts of interactivity and immersion. At each station, a short experience demonstrating how the technology could be incorporated into a larger attraction will be provided.
“As experts in interactive technologies for themed entertainment, we are excited to share our latest concepts in the Alterface booth during IAAPA Expo,” adds Battaille. “We invite designers, owners and media producers to reserve a VIP tour of the Imagination Playground in advance by emailing communication@alterface.com.”
The Imagination Playground
Imagination Playground’s four stations provide distinctive gameplay based on discussions with Alterface clients and are intended to encourage industry creatives to challenge the norms of traditional interactive attraction design.
“Because of our decades of experience, we know that partnering with designers and operators early on in the process can lead to amazing results,” says Battaille. “By understanding the vision for their guest experience, we can better craft solutions that help them to differentiate their attractions within the marketplace.” Each Imagination Playground station was designed with a focus on differentiation in mind.
Guests will enjoy the following unique gameplay experiences:
- Paint – A magic wand helps unveil visitors’ inner artist as they splash colour across the virtual canvas.
- 4D Shooter – Compete against friends, pull the shooting cord, activate the targets and win!
- Trace – Grab a wand and connect the stars to reveal special shapes and constellations.
- Illuminate – Use the special flashlight to explore a scene, discover surprises and avoid dangers.
“With over 20 years of developing, refining, and advancing interactive technology through constant prototyping and testing, we are excited to bring our hands-on approach directly to the show and to the design community,” says Battaille.
Alterface will also provide details on a new software suite and service package and updates to the technology that drives its attractions. In-depth advice and consulting are included in Alterface’s services, which support designers from conception to execution.
“Alterface creates the toolbox of technology that supports the creation of amazing immersive attractions. The Alterface Imagination Playground at IAAPA Expo will provide the perfect opportunity for creatives to hold our technology in their hands, play with these tools and work with us to create the interactive experiences of tomorrow.”
Alterface’s Imagination Playground will be available throughout the trade show, but space is limited. Attendees are encouraged to reserve a time for a personalised visit in advance. During a press conference at the Alterface booth #1083 on November 20 at 11:40 AM, attendees will also gain exclusive insights into Alterface’s state-of-the-art interactive technology and its possibilities.
Alterface recently united the iconic Cinnamoroll character with fans at the Discovery Theater in Sanrio Puroland theme park in Tokyo for Cinnamoroll’s Little Big Adventure. The attraction, the first of its kind in Asia, features a pair of synchronised theatres offering interactive gameplay and special effects.
