THG, a creative agency specialising in developing attractions for theme parks, museums and brands, is celebrating the promotion of Kate McConnell to senior creative director.
McConnell has been telling stories in live spaces for over 20 years, for organisations such as theatres, theme parks, museums, and cultural attractions, and brand centres for a client list that includes Warner Bros., Google, Lionsgate, Universal Studios, and more.
THG Creative’s leadership team continues to expand with talented experts who are propelling the company forward. McConnell’s new position will enable the firm to continue to tell innovative and inclusive stories around the world.
Erik Neergaard, chief creative officer and partner, THG Creative, says: “Kate’s remarkable ability to craft immersive, emotionally resonant stories truly sets her apart. Her promotion to senior creative director at THG is not just a recognition of her vast expertise but also a celebration of her passion for storytelling that captivates and transforms. We’re excited to see her continue to push the boundaries of creativity and innovation in this new role.”
Powerful, playful storytelling
McConnell is a trained dramaturg specialising in Shakespeare and focuses on the audience’s viewpoint in storytelling. She integrates powerful narrative structures with a playful approach to technology and environments to create authentic, enriching, and transformational experiences.
In her new position, McConnell will continue to head the team’s creative development for a wide variety of experiences worldwide. McConnell also spearheads THG’s initiative to prioritise diversity, equity, access, and inclusion in its design process, helping create experiences that can be enjoyed by more people.
She is currently leading creative development for a number of THG Creative’s projects, including the recently revealed Children’s Museum of Manhattan.
McConnell says: “THG is working on incredible projects with amazing clients all over the world, and it has been a delight collaborating with the creative minds here. In my role, I get to deep dive into rich topics from the history of Utah to the future of energy and tell stories and shape experiences that excite, move, entertain, and transform.
“I’m thrilled to be part of the creative leadership team, and I’m looking forward to continuing working with them to dream up new guest journeys and push beyond the boundaries of what has been done before.”
Last month, THG marked the completion of a five-year project to reimagine the Top of the Rock experience at Rockefeller Center in New York City, US.
