NEON, a global experience entertainment company, is celebrating the launch of Jurassic World: The Experience at Asiatique The Riverfront Destination in Bangkok, Thailand.
Jurassic World: The Experience is positioned as one of Bangkok’s key destinations for both international travellers and families.
With this new edition of the experience, guests can enjoy dining at a rooftop Jurassic World-themed restaurant and shopping for exclusive merchandise and prehistoric treasures at a safety bunker-themed retail space.
Additionally, Better World, Better Future, the largest Liminal Space 4D sustainability-led experience in Asia, is showing at the neighbouring destination Drop by the Hatch Dome.
A global hub for world-class entertainment & sustainable tourism
This launch marks a milestone partnership between Asset World Corporation (AWC), the leading integrated lifestyle real estate group in Thailand, NEON, and Universal Destinations & Experiences, with support from TAT, BMA, and MNRE.
The project seeks to position Bangkok as an international hub for world-class entertainment and sustainable tourism and confirm Asiatique The Riverfront Destination as the biggest riverfront retailtainment hub in the country.
The official opening was attended by Thapanee Kiatphaibool, governor of the Tourism Authority of Thailand (TAT), and Chadchart Sittipunt, governor of the Bangkok Metropolitan Administration (BMA), whose support signifies a shared dedication to strengthening Bangkok’s sustainable tourism and creating unforgettable visitor experiences.
Wallapa Traisorat, CEO and president of Asset World Corporation (AWC), says: “We are very excited to bring the world-renowned franchise of Jurassic World: The Experience to Thailand for the very first time through our collaboration with global partners NEON and Universal Destinations & Experiences.
“In addition, with the support of the TAT, BMA, MNRE (Ministry of Natural Resources and Environment) and our extended network of strategic allies, we have developed a sustainability-led learning experience Better World Better Future at the Hatch Dome, and have also opened River Lawn, a dedicated riverside playground along the Chao Phraya River, designed as a recreational and outdoor activity area for families and the community.
“The entire space, including Jurassic World: The Experience spans across more than 10,000 square meters, offering interactive and innovative experiences. Asiatique The Riverfront Destination, developed under AWC’s Lifestyle Destination model, welcomes millions of visitors each year, and this initiative further reinforces its role as an inspiring year-round hub in the heart of Bangkok.
“Guided by our vision of ‘Building Better Future For All,’ we are committed to ensuring that every collaboration and experience launched through this initiative helps strengthen the long-term growth of Thailand’s sustainable tourism.”
“The launch of Jurassic World: The Experience at Asiatique The Riverfront Destination is not only a testament to our commitment to let visitors Get Closer to the worlds they love, but also a bold showcase of the endless possibilities when storytelling, innovation, and imagination come together,” says Ron Tan, group CEO of NEON.
“From life-sized dinosaurs and cinematic environments to a safety bunker themed retail space and Jurassic World-themed F&B experience, this opening marks a significant step forward in reimagining experiential entertainment as not just as a spectacle, but as a fully integrated, multi-sensory journey.
“Together with our valued partners, Universal Destinations & Experiences and AWC, we’re proud to deliver an experience that redefines how people connect, feel, and engage.”
Gerald Raines, senior vice president, location-based experiences, Universal Destinations & Experiences, says: “We are incredibly excited that Jurassic World: The Experience is now open in Thailand, further reinforcing our growth strategy to showcase the Universal brand to new audiences in new markets with new and original concepts.
“We look forward to welcoming guests in Bangkok to an unforgettable, immersive journey unlike anything they’ve seen before”.
New segments, dining & retail
Spanning 6,000 square metres, Jurassic World: The Experience at Asiatique brings the much-loved film franchise to life with immersive environments and cinematic detail.
Visitors embark on a journey through Isla Nublar, where realistic animatronic dinosaurs, adrenaline-pumping thrills and wondrous environments combine in memorable moments inspired by iconic scenes from the Jurassic World films.
Jurassic World: The Experience Fossil & Flame Restaurant evokes the Jurassic World films through extensive theming, ranging from its interior design to its specially curated menu. This includes dishes such as the Tree Top Nacho Tower, Rack of Bones Mesquite Baby Back Pork Ribs, Baked Sea Bass, and Molten Chocolate Egg dessert, which feature premium ingredients.
The 2,061 square metre space offers 256 seats across both indoor and outdoor areas, and welcomes visitors of all ages.
Additionally, Jurassic World: The Experience Retail Store offers the opportunity to take home a piece of the adventure. Here, a curated selection of memorabilia celebrates the legacy of Jurassic World and provides the ideal ending to this immersive experience.
A further retail offering is available at The Gallery Art of Giving, Giving Art Community Project Hatch Dome, a social enterprise store featuring handmade crafts by Thai artisans.
Through the concept of ‘Giving Art, Art of Giving,’ the Gallery promotes local craftspeople and supports inclusive, sustainable economic growth. As a creative intermediary, it connects visitors with unique art and gifts, with each piece reflecting Thailand’s vibrant artistic tradition.
Creating value for people & planet
This milestone project marks AWC’s vision to develop compelling year-round lifestyle destinations that go beyond seasonal tourism, cementing Thailand’s position as a leading international sustainable tourism hub.
Jurassic World: The Experience not only supports inbound tourism and economic value, but also creates a vibrant platform for young visitors to explore science, biodiversity, and sustainability in an interactive, accessible way.
Supporting AWC’s mission of a ‘Building Better Future For All,’ this destination illustrates how meaningful experiences can ignite awareness, promote long-term community impact, and create lasting value for Thailand’s people and the planet.
Earlier this year, NEON and Universal Live Entertainment opened Jurassic World: The Experience at Cloud Forest at Gardens by the Bay in Singapore. Here, the Jurassic World movie franchise from Universal Pictures and Amblin Entertainment is brought to life with full-sized animatronic and sculpted dinosaurs, set in the iconic attraction’s luscious, cool conservatory.
