Andrea Froehle, VP Marketing & Communications, Event Network and Lauren Julian, Director of Guest Services at Indianapolis Zoo will speak at greenloop, taking place online from 19-20th April.
In the week of Earth Day 2022, Blooloop is hosting the greenloop sustainability in visitor attractions conference.
The online event will bring together leading sustainability professionals from the world’s major museums, theme parks, zoos and other visitor attractions. They will share strategy insights and lessons learned to inspire us all to become more sustainable in our businesses and help protect the planet.
Serving Up Sustainability in Front Line Operations
Guests are increasingly choosing venues and attractions that align with their personal sustainability values. It is therefore vital for visitor attractions to incorporate sustainability into all aspects of their business, including the gift shop and food service operations.
Froehle and Julian will explore how this can become a brand builder and revenue driver for organisations. Sustainable Gift Shop and Good service experiences can inspire guests to be responsible stewards of the planet. They can also serve key missions and messages for the organisation – and deepen their role as important revenue streams for the institution.
Julian will share how the Indianapolis Zoo has implemented programs within their earned revenue operations to spread sustainable messaging to their guests. Attendees will be able to learn from her experience as and understand why every visitor attraction should look at their own gift shop and food service programs.
The Speakers
Andrea Froehle is VP of Marketing and Communications at Event Network, a leading operator of experiential retail in North America.
She has 16 years of experience within the industry, and is a passionate advocate for cultural attractions as an integral and essential fabric of our global experience.
She has been an active participant in the Event Network green team, championing Event Network’s sustainability and conservation efforts, both in its offices and within its stores.
Lauren Julian is the Director of Guest Services at the Indianapolis Zoo. She has over 20 years of experience in hospitality and tourism management, spending the past 11 at the Indianapolis Zoo.
She has been a champion for implementing eco-friendly practices throughout her career in the resort and cultural attraction industry.
Achieving award winning results in creating more sustainable facilities, she knows small changes can make a big impact in helping to continuously improve environmental performance within an organisation.
Tickets On Sale Now
Standard tickets are available at £75 each at early bird rates.
There is also an early bird group ticket for operators and institutions for £150 for up to 10 attendees from the same organisation. That’s just £15 each!
Early bird rates offering a 25% reduction on full ticket prices are available until 14th April.
Student tickets are £25. Please apply to events@blooloop.com using your university email.
Recordings of the live event will be available afterwards for ticket holders for a limited time.
Why You Should Attend
All visitor attractions need to decarbonise and become more sustainable. greenloop will provide practical, actionable advice and case studies for our attendees, with take-aways that they can put into practice, as well as inspirational insights from industry leaders.
Blooloop is supporting EARTHDAY’s tree planting Canopy Project, donating £1 for each ticket sold, and will in addition donate at least 5% of our greenloop ticketing revenue to Project Seagrass.
