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Veronica Nicholas

Veronica Nicholas is the VP of Strategic Growth at Event Network. She works closely with partners across museums, public gardens, zoos, aquariums and many iconic destinations to understand the unique culture, offering, purpose and missions of each organization, and translate their ethos into healthy retail partnerships that exceed their goals.

Retail Lens: when to outsource the gift shop (and when not to)

For attractions struggling to adapt to the impact of the global pandemic, is outsourcing retail the...