Experiential marketing: how events can be a secret weapon in boosting loyalty & revenue

Epic Entertainment Group's founders explain the benefits of creating immersive & authentic brand experiences

1st Jun 2023 Marketing

Sandbox VR: Squid Games virtual reality & more

CEO Steve Zhao explains the company's journey so far and why partnering with Netflix for the new experience was a no-brainer for the platform

31st May 2023 Virtual Reality

Saudi Entertainment & Amusement Expo 2023: what not to miss

We look ahead at some of the highlights of the agenda & trade show at SEA Expo 2023 in Riyadh

23rd May 2023 Saudi Arabia

Merlin CEO Scott O'Neil: a transformational mindset

After his first six months in the role, the new CEO talks to blooloop about his ethos and his goals for the company

9th May 2023 Merlin Entertainments

Star Wars: Galactic Starcruiser – everything you need to know

Star Wars: Galactic Starcruiser, an interstellar experience at Walt Disney World, is now launching guests to the Halcyon.

27th Apr 2023 Star Wars

Immersive experiences at Hard Rock: John Wick and more

Following its recent themed experiences celebrating the latest instalment in the John Wick franchise, we explore the chain's IP & LBE strategies

18th Apr 2023 Brand experiences

Creature Technology Co. The secret to creating award-winning animatronics

Sonny Tilders, design director and CEO, on the company’s inception and its unique ethos, why he loves what he does, and what industry recognition means to him

12th Apr 2023 Attractions technology

Immersive trends in the attractions industry for 2023

Attractions are developing the most innovative and immersive guest experiences possible

22nd Mar 2023 Visitor experience