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ShowUp, the virtual FEC Convention. Meet friends, generate new revenue and learn consumer trends.

Taking place from 1-3 February 2021, ShowUp is a chance for the FEC industry to come together after a challenging year.

The three day event will have more than 60 world class specialists, innovators and trailblazers.


Speakers include Joe Pine, author of The Experience Economy, Dan Pelson from Area15, Brent Bushnell from Two-Bit Circus and more.

With more than 40 sessions, there is plenty to see at ShowUp.

Day 1 – New Markets and Revenue Streams for FECs

Day 2- Emerging Technology and Esports

Day 3- Delivering Transformational Experiences to the Future Consumer

Find the full agenda here.


Join 100 of the most innovative companies at ShowUp as they demonstrate the latest in entertainment attractions and services design to get customers out of their homes and back into your locations.

See who is exhibiting here.


Take part in speed networking during ShowUp. The system will pair you with someone from the event, and you have a few minutes to talk to each other. You can then share contact information to follow up with them at a later date.

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