MediaMation’s (MMI) Daniel Jamele, formely Vice President and CTO, has been appointed to the role of CEO to oversee the company’s holdings in the U.S. and China.

The announcement follows the news that MMI’s expanded partnership with the Wanda Group will see 100 MX4D® Motion EFX Theatres installed in China.

MMI opened its first location with Wanda Cinema Line, China’s biggest movie theatre operator, in 2015 and has since installed a further 38 Wanda MX4D® Motion EFX Theatres in what is now the world’s second-largest film market. The country is predicted to overtake North America as the biggest box-office territory within the next few years.

Daniel Jamele’s move to his new role will allow former President and CEO, Alison Jamele, to concentrate on overseeing special projects, harmonising the U.S. and China activities and directing business and expansion plans. She will continue her leadership as MMI’s Executive Vice President.

“Focusing my efforts to specific expansion opportunities will allow me the flexibility to work more closely with our various partners, ” she said.

MMI first entered the cinema sector in 2012 with the rollout of 15 MX4D® Motion EFX Theatres for Cinemex Theatres in Mexico, followed by a 7 theatre roll out for Cine Colombia among others. In 2015, Sony Business Solutions chose MX4D® Motion EFX technology for 12 Toho Theatres, the largest cinema chain in Japan, with 4 more scheduled for installation this year.

“We could not be more thrilled at the growth and expansion of MediaMation, ” commented Daniel Jamele. “Without the dedication from our incredible staff who continue to push the envelope and our loyal partners and clients who have worked with us over the years, MediaMation would not have grown to where we are today.

“Because of this, we remain deeply committed to innovation and creating the best interactive and immersive 4D experience for our customers across the globe, and are excited for continued growth going into 2017 and beyond.”