TickX, a powerful booking and marketing optimisation solution which helps attractions and producers sell more tickets directly, has announced that it is partnering with Bridge Command, a new, fully immersive attraction in London, UK.
With this collaboration, TickX’s sophisticated booking platform and marketing automation capabilities are integrated with Bridge Command’s choice of ticketing system.
This intuitive and branded experience enables the attraction to fully immerse its visitors from their first click. In addition, Bridge Command will benefit from the solution’s data-driven audience segmentation and digital advertising capabilities which drive increased engagement, ticket sales, and revenue growth.
Complex ticketing needs
Bridge Command immerses guests in an interactive spaceship simulator that combines advanced technology with real actors to create an exciting space adventure. The unique experience gives visitors the chance to take on the position of a crew member on a starship, where their choices and actions directly affect the missions’ outcomes.
In order to accomplish their mission, guests assume a variety of roles, from bridge command to crucial technical assignments, or navigation. Every visit is different, and the experience changes according to the decisions made by the visitors.
Bridge Command is an immersive attraction that visitors will want to return to time and time again. With live actors and its highly interactive narrative, each visit provides a new challenge and past choices influence future missions.
With this partnership, Bridge Command’s guests can now choose their mission, spaceship, and time slot with ease. TickX’s user-friendly booking system seamlessly interacts with Bridge Command’s preferred ticketing system to offer a seamless experience from beginning to end.
The solution’s robust audience segmentation and marketing automation capabilities enable Bridge Command’s marketing team to execute highly targeted digital advertising campaigns on platforms like Snapchat, Meta, and TikTok. The team can use these tools to optimise ad expenditure and boost ticket sales by focusing on particular missions or timeslots that need higher engagement.
Furthermore, Bridge Command can now manage all elements of its marketing plan with an extensive command centre, audience insights, and real-time sales data. The integrated TickX platform gives the attraction the tools it needs to increase revenue, optimise operations, and connect with customers at every touchpoint.
A spokesperson from Bridge Command says: “We always knew ticketing for Bridge Command would be complex – with two different ships, four different mission types and many different time slots, we struggled to find a ticketing partner that could do everything we needed. TickX has closed all the gaps for us, delivering a top-quality booking flow that integrates with our ticketing system, looks attractive, and is easy and intuitive to use.
“We have been beyond impressed.”
Advanced tools
Key benefits of TickX’s solution include:
- Audience segmentation. Audience data can be used to generate precise audience profiles that power highly targeted digital advertising campaigns on platforms such as Meta, TikTok, and Snapchat.
- Boost revenue through digital advertising. Data-driven audience insights support targeted ad campaigns, optimising ad spend and driving ticket sales for individual shows or quieter time slots.
- Command centre for marketing and analytics. Bridge Command can manage all marketing, sales tracking, and analytics from a single dashboard, delivering a 360 degree view of their performance.
- Custom purchase flows. Visitors can quickly select their mission, spaceship, and time window through customised and streamlined customer purchase flows.
- Marketing automation. The CRM and SMS interfaces can be used to automate marketing processes, such as audience segmentation and pre- and post-communication, to decrease staff workload and boost productivity.
- Real-time insights. The team can make informed marketing decisions with sales and audience data that are available in real-time.
- Scalable marketing solutions. With TickX’s automation solutions, Bridge Command can easily scale its marketing initiatives as the business expands, guaranteeing ongoing engagement and revenue growth.
- Seamless ticketing system integration. By integrating with Bridge Command’s preferred ticketing system, TickX enhances its booking and marketing procedures without impacting its current business operations.
“We’re so delighted to be working with Bridge Command,” says a spokesperson from TickX. “It’s an exciting new experience in London, and we are excited to help them deliver an out-of-this-world experience for their customers.
“It’s amazing to be able to help the Bridge Command marketing team enhance their booking flow and market their attraction with advanced automation and audience segmentation tools. We’ve been able to help showcase the full breadth of this immersive journey, allowing visitors to choose their mission and even the spaceship they want to captain. We love partnering with extraordinary experiences like Bridge Command, which truly sits on the cutting edge of innovation.”
TickX recently collaborated with ARTECHOUSE, a leader in digital and experiential art, to support the organisation’s ticketing and marketing objectives.
