Hotels stories

Hotels are important to the attractions business because they’re more than just places to sleep; they’re also a big part of the tourist experience. As destinations evolve into multifaceted attractions, the synergy between hotels and the attractions they support becomes increasingly important, driving guest satisfaction and economic impact.

Investing in hotel development next to or inside attractions is a significant opportunity for industry stakeholders. Guests can have a full, immersive experience at integrated resorts, with hotels connected to theme parks, casinos, or entertainment centres. This integration makes it more likely for people to stay longer, spend more, and come back, which builds a solid economic environment.

To meet the changing needs of today’s travellers, hotels need to develop new ways to create and provide services. Hotels are adding themed rooms, interactive technology, and special extras that fit with the brand and story of the event. For instance, a theme park hotel might offer meet-and-greets with characters, themed eating, and immersive decor that brings the park experience into the guest’s room.

Attractions and hotel owners can both benefit from working together strategically. Package deals, shared loyalty programmes, and collaborative marketing make the location more appealing by giving visitors more value. Sharing data can also give marketers more information about what guests like and how they behave, leading to more targeted and effective marketing campaigns.

Sustainability is also becoming essential in the attractions business when building hotels. Eco-friendly practices, like using energy-efficient buildings, reducing trash, and buying local goods, are suitable for the environment and are becoming more popular with travellers who care about the environment.