S2BN and Encore Productions have announced that Imagine Picasso, an immersive art experience celebrating the career of artist Pablo Picasso, is making its US debut in California’s San Francisco on February 9.
Offering a new perspective on more than 200 of Picasso’s artworks, Imagine Picasso is set to launch at Skylight at The Armory in San Francisco before heading to Atlanta, Georgia on March 9.
The 40,000-square-foot venue with vaulted 80-foot ceilings will be filled with hundreds of Picasso masterpieces, projected onto the walls and origami structures.
Immersive art experiences
“We created this exhibition so guests can step into Picasso’s paintings through a dialogue of detail and depth,” said Annabelle Mauger, creator of Imagine Picasso. “It’s important that people of all ages, backgrounds and artistic knowledge have the same opportunity to experience his works.”
“Immersive exhibitions open the door for younger generations to celebrate his work, allowing Picasso’s legacy and influence on the arts to live on,” Mauger added.
“It’s very interesting for the visitors to get Pablo Picasso in a new way,” said Olivier Widmaier Picasso, Pablo Picasso’s grandson. “I think this exhibition would have pleased my grandfather a lot because he was, above all, a man of freedom.”
Imagine Picasso in San Francisco will include a new introductory experience called ‘The Presence of Genius’, developed by experience design studio Local Projects. The offering features animated images and a visit with Picasso in his studio.
New perspective on Picasso
“Picasso’s artistry reached far beyond the works of art themselves, but are rooted in his incredible artistic expressions,” said Jake Barton, creative director and founder, Local Projects.
“We wanted visitors to directly experience the dynamism of his lived presence, and deepen their understanding of the diverse chapters of Picasso’s storied career. Amongst a century of revolutions, he was a revolutionary, impacting artists, art-lovers, and the world itself.”
Imagine Picasso first launched in Lyon, France in 2019, followed by Quebec and Vancouver in Canada. The exhibition in San Francisco runs through March 27, 2022.
Images: Encore Productions
