Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has announced the successful prototype development for its Alice™ system and has shared details of its innovative features.
“Creating engaging and personalized narratives is the cornerstone of memorable visitor
experiences in interactive media. The Alice system by Mad Systems is a groundbreaking
initiative at the intersection of technology and personalized storytelling,” explains company founder Maris Ensing.
Personalised storytelling
Notable features in the Alice system include:
- Personalised storytelling. Every story in Alice is personalised in real-time to the visitor’s knowledge level, language, and interests, which assures a resonant and meaningful engagement every time.
- Dynamic content evolution. Alice arranges a blend of text, lighting, special effects, movies, and photographs to offer an experience which surpasses a static presentation. The system can also produce tours, with simulated avatars which guide users through the content.
- Continuously refreshed experiences. The appeal of Alice rests in its capacity to develop with each interaction. Each visit offers a new adventure, with a fresh and interesting story.
- Seamless integration. Alice is part of Mad Systems’ AV++® ecosystem, which ensures a consistent narrative flow, while also being flexible enough to interact with other compatible systems, expanding its application scope.
- Real-world relevance. Alice’s potential extends beyond museums and theatres. It can smoothly integrate into day-to-day scenarios, augmenting everyday exchanges with personalised interactions.
- Innovation at its core. Alice epitomises innovation aimed at rethinking visitor interactions in the digital age, with underlying technology which is pending patent approval.
The innovative Alice system is reshaping the landscape of storytelling by offering users personalised, highly engaging narratives. The prototype has been successfully developed. This is controlled using your phone – which can also act as a recognition device.
Mad Systems Inc. recently shared its insights on recognition technology in the transition to the post-smartphone era.
