The Sloomoo Institute, an interactive slime museum with a focus on wellness, is opening its latest location in Los Angeles later this year.
Launched in October 2019 with an experiential space in New York City, the Sloomoo Institute has already expanded to Chicago, Atlanta and Houston.
Each Sloomoo venue immerses visitors in a world of touch, sound, scent and sight, with textured, coloured and scented slime used to offer a sensory and healing experience.
Highlights include a DIY bar to design your own slime. According to Sloomoo, there are 4,320,000 unique combinations. New for the LA venue is a sound bath.
Karen Robinovitz, one of the co-founders of the Sloomoo Institute, said the concept came to her during a difficult time. A friend visited her with her 10-year-old daughter – and some slime.
She told the Los Angeles Times: “I sat on the floor with her, and four hours later I realized I was in a complete state of joy.
“I had unleashed a part of myself that I never thought I’d see again, which was the inner child. I was happy playing.
“When they were leaving, I said that this did more for me than all the therapy, all the experts and all the support groups I had been seeing.
Immersive wellness experiences
“I said I need to keep this. I became what is known affectionately as an ‘adult slimer.’”
On the therapeutic benefits of slime, Robinovitz explained: “At once, you’re tapping into three or four of your five senses. It’s tactile. It makes sounds when you touch it.
“All the slimes we make are scented, so they smell really yummy, and scent is the sense that’s most closely tied to memory.”
The Sloomoo Institute is a new take on the trend for immersive wellness experiences. At Area15 in Las Vegas, for example, visitors can take part in immersive yoga classes and psychedelic breath-work experiences.
Images courtesy of the Sloomoo Institute
