Moment Factory, a multimedia entertainment studio specialising in the conception and production of immersive environments, is celebrating the opening of The Messi Experience in Miami, Florida. This innovative venture is produced, created, and designed with Primo Entertainment, a renowned mass events production company.
The Messi Experience: A Dream Come True is an immersive and interactive multiroom journey that connects guests with football star Lionel Messi like never before.
“We’re thrilled to have created such an amazing experience,” say Andres Naftali and David Rosenfeld, co-founders of Primo Entertainment. “Messi, a living legend, represents how every generation can overcome challenges and succeed. This multimedia immersive experience guarantees 75 minutes packed with inspiration, interactivity, and joy for everyone, and most importantly, unforgettable emotions.”
Guests can put themselves in the footballing superstar’s shoes
The Messi Experience has now made its debut in Miami and will subsequently embark on a worldwide tour.
Guests are invited to step into the shoes of the iconic player through 9 thematic installations, each offering a distinct glimpse into Messi’s life. Entering a world fueled by childhood dreams in Rosario, and record-breaking achievements, visitors will be transported to experience and discover the man behind the legend. On-ball activities and personal virtual engagement with Messi will be among the activities offered for a fully immersive experience.
“At Moment Factory, we bring people together; through our various projects, we aim to inspire a sense of collective wonder and connection. With this experience, we are honored to bring together immersive storytelling and interactive technologies to co-create a unique encounter between the audience and the legend that is Messi,” says Sakchin Bessette, co-founder & executive creative director of Moment Factory.
Multisensory installations allow guests to engage in immersive moments, including boarding an open-top bus and living the famous Argentinian winning parade, exploring Messi’s childhood home, visiting Camp Nou, participating in football challenges, and taking a selfie with Messi himself.
The experience aims to create an engaging and emotional connection between fans and Messi. It includes digital and physical activities where visitors can learn tricks from the footballing legend, powered by the latest developments in video, 3D, AI, projection mapping, and more. This multimedia universe is packed with interactive elements and striking stage designs, bringing to life the emotional journey that sees Messi achieve his childhood dream.
The latest of Moment Factory’s innovative contributions to immersive storytelling, interactive technologies, and augmented gaming, The Messi Experience stands as a creative next step in IP-driven attractions. Prioritising engagement, entertainment, emotion, and a sense of fun, the experience offers a unique take on the Messi brand, designed to captivate and inspire a wide demographic, from die-hard fans to new audiences alike.
Earlier this year, Moment Factory collaborated with Wilderness at the Smokies to create Kaleidoscope Kavern Lazy River, a unique new immersive multimedia attraction at Wild Water Dome in Tennessee.
