Vivaticket, a provider of ticketing and access control solutions, has announced that it has partnered with Mashfrog Group to release Ticket Wallet, a completely customisable solution which enables sports teams to control venue access digitally.
The two organisations have joined forces in order to promote new digitalisation opportunities in the sports market.
Advancing digitalisation
Vivaticket is a global leader in integrated ticketing software solutions for leisure, entertainment, sports, culture, and trade shows. Their portfolio includes 80% of Italian football, basketball, and volleyball professional clubs.
Meanwhile, Mashfrog Group is a global network of digital companies with more than ten years of experience and subsidiaries in 7 countries. It offers a comprehensive ecosystem of solutions to help SMEs, companies, international corporations, public administrations, institutions, and service companies transform themselves digitally.
Their collaboration has led to the development of Ticket Wallet, a significant advancement for the leisure and sports industry. Integrating Vivaticket with SSO technology allows easy admission to sporting venues using smartphone QR codes. In addition, fans can access exclusive features, including personalised content, gamification, push notifications, deals, and much more.
This system offers numerous benefits, including enhanced security when handling venue tickets, exceptional dependability due to technology that functions even in the event of a network outage or overload, and an entertaining and interesting user experience.
In turn, sports teams can forge closer bonds with their supporters, fostering a sense of loyalty and enhancing relationships.
Ticket Wallet’s initial deployment demonstrated its potential, with over 10,000 downloads in just a few days. This solution addresses a gap in the market by providing an easy way for fans to manage their attendance at sporting events.
Silvano Taiani, CEO of Vivaticket, says: “We believe this partnership represents a fundamental step in the evolution of the sports market. The direction that the entertainment world has taken for some years now is to guarantee a complete and all-encompassing experience for its fans.
“Fans are increasingly looking for a one-to-one relationship with their favorite team, and only a tool that allows for a very high level of content personalization can meet their needs, thus allowing clubs to seize many new opportunities that are still “on hold” by the low level of digitization in this sector.”
Edoardo Narduzzi, CEO of Mashfrog Group, comments: “The partnership with Vivaticket represents a key step in our mission to deliver innovation in the ticketing sector. We’re thrilled to implement our high-quality cutting-edge solutions in the entertainment world.”
Antonio Grillo, director of Mashfrog Group’s global data solutions cyber fusion and products business unit, adds: “Ticket Wallet is an unprecedented solution in the sports world. It perfectly suits the needs of sports clubs, guaranteeing full customization as well as an engaging and fruitful connection for both fans and teams.”
Vivaticket recently announced a strategic partnership with Digonex, a leading provider of dynamic pricing solutions for the attraction and live entertainment sectors.
