RocketRez, the end-to-end cloud ticketing platform for tours and attractions, has been accepted into the World Federation of Great Towers (WFGT). It is now an official supplier for the federation, demonstrating its dedication to improving the operating capabilities of towers and observatories worldwide. RocketRez was nominated by Reunion Tower, a valued client.
Acknowledged for its creative solutions and successful collaboration with the Reunion Tower in Dallas, Texas, RocketRez has customised its software platform to meet the specific challenges encountered by similar attractions. In 2024, RocketRez plans to strategically expand in order to establish itself as the sector’s leading software solution.
Specialised features for towers and observatories
The RocketRez platform offers several useful features for this vertical, including timed ticketing, which allows operators to manage guest flow efficiently for a streamlined visit, and dynamic pricing, which means attractions can leverage demand-based pricing strategies to maximise revenue and promote advance booking.
Customers can also develop custom membership options, boosting loyalty by providing exclusive benefits and year-round access. Additionally, the platform can make event organisation seamless for everything from private tours to large gatherings. Guests can enjoy a more convenient payment experience with contactless technology, making their visit more enjoyable and reducing queues.
RocketRez’s platform can also improve service and operational efficiency for food and beverage and retail. Plus, with the photosystem module, guests can easily capture and purchase their experiences, adding a personal touch to their visit.
Furthermore, attractions can access advanced reporting and detailed insights, which help them make informed decisions about operational and financial management.
RocketRez and Reunion Tower
Reunion Tower, renowned for its expansive vistas and distinctive construction, had issues with its old technology, which lacked the adaptability and integration required for contemporary operations. RocketRez transformed how visitors engage with the attraction by introducing a comprehensive solution that includes cutting-edge ticketing technologies and a specially designed photo management module.
The platform has streamlined operations and improved the visitor experience, says Shawn Miller, director of operations at Reunion Tower, who adds: “The system is very user-friendly in terms of not needing a lot of training or camera expertise.”
RocketRez is poised to introduce these cutting-edge solutions to more famous sites globally as an official supplier of the World Federation of Great Towers. Its goal is to reinvent the tower and observatory visitor experience, and at the core of this is its dedication to innovation and customer service.
Earlier this month, the company revealed that it is collaborating with Wild Water Adventure Park in California, US. This partnership will provide extensive reporting, dynamic pricing, and sophisticated booking capabilities on a single, streamlined platform to reshape the park’s operational processes.
