The new Six Flags Entertainment Corporation has made its first change in operations since Six Flags and Cedar Fair completed their merger earlier this month.
In a press release, Six Flags confirmed that it has eliminated a surcharge fee on in-park food, beverage and retail purchases at participating legacy Six Flags parks. The former Cedar Fair parks were not applying a surcharge fee to in-park purchases.
Most legacy Six Flags theme parks started charging extra fees on all in-park food, beverage and retail purchases earlier this year due to increased labor and supply costs.
After the recent merger on 1 July, the decision was made by the new Six Flags to rescind the surcharge fees. Six Flags Magic Mountain and Six Flags Discovery Kingdom in California had already eliminated the surcharge fee ahead of a change in state law.
“We always welcome feedback from our guests on how we can improve their park experience, and the surcharge fee at the legacy Six Flags parks was a frequent target for criticism,” said Tim Fisher, chief operating officer of the new Six Flags.
“This decision shows we are listening to our guests and that we value their input. It also reinforces our focus on enhancing guest satisfaction, improving the value proposition and ensuring that families can enjoy a memorable day filled with fun and entertainment.”
New Six Flags improving park experience
Six Flags Entertainment Corporation, the largest operator of amusement parks in North America, oversees 27 amusement parks, 15 water parks, and nine resort properties across 17 US states, Canada and Mexico.
The combined company is valued at around $8 billion including debt. Its parks will keep their current branding and names, with no changes planned at this time.
Former Cedar Fair boss Richard Zimmerman is president and CEO of Six Flags Entertainment Corporation.
Images courtesy of Six Flags Entertainment Corporation
