The Hershey Company has announced a new interactive experience called Hershey Super Sweet Adventure to debut in Chicago later this year.
The first touring attraction to celebrate the Hershey’s candy brand is a partnership with Original X Productions. Opening on 4 October at the Water Tower Place shopping mall in Chicago, the experience will immerse visitors in a whimsical wonderland inspired by Hershey brands.
Described as a story-based experience with hands-on activities, Hershey Super Sweet Adventure begins with guests joining the Sweet Seekers, a special team dedicated to infusing Hershey candy with special qualities.
Inside the fantastical facility, guests will explore various candy-themed zones, including Reese’s, Hershey’s Kisses, Twizzlers and Jolly Rancher.
“The strength of our iconic brand portfolio of confections allows our licensee partners to create unique experiences that are sure to surprise and delight Hershey fans in new and exciting ways,” said Ernie Savo, senior director of business development and global licensing at Hershey.
“We’re excited about this unique execution Original X Productions has created. They’ve done a great job at translating our beloved brands into an exciting interactive adventure for all.”
Of course, Hershey Super Sweet Adventure will offer a selection of limited-edition merchandise and collectibles.
“Bringing Hershey Super Sweet Adventure to life has been an adventure in its own right, allowing OGX to showcase our unique storytelling capabilities while celebrating truly iconic brands,” said Stacy Moscatelli, CEO of Original X Productions.
New interactive attraction
“Our goal is to create lasting memories that embody Hershey’s commitment to creating heartwarming moments and meaningful connections.”
Last year, Hershey’s Chocolate World in Pennsylvania opened a new experience that takes guests on a train ride through six colourful candy-themed worlds. Over at Hersheypark, new attractions include the Wildcat’s Revenge hybrid coaster.
Tickets for Hershey Super Sweet Adventure go on sale on 20 August.
Images courtesy of Original X Productions
