United Parks & Resorts is enhancing the F&B offering at its SeaWorld and Busch Gardens theme parks in collaboration with culinary brands company C3.
One of C3’s brands is Toma, an innovative Latino culinary label by actress Sofia Vergara and her son Manolo Gonzalez Vergara.
Guests first got a taste of Toma, a modern take on classic Latin American cuisine, during Howl-O-Scream at Busch Gardens Tampa Bay. Toma was so popular that it has returned to the park for its Christmas celebrations through 5 January.
The C3 and United Parks & Resorts collaboration will be expanded in the future, with additional C3 brands launching at other theme parks in the portfolio.
Sam Nazarian, C3 founder and CEO, said: “This collaboration represents not just a culinary evolution but a reimagining of the dining experience at theme parks and entertainment destinations, offering accessible chef-driven concepts with delicious food that the whole family can enjoy.
“United Parks is an incredible collaborator, as they have mastered the theme park [and] entertainment industry and we cannot wait to work together to bring C3 countrywide.”
Geoff Madding, chief operating officer at C3, said: “We are aiming to provide guests elevated culinary offerings in destinations that they might least expect.
“As we reach new audiences, C3 will provide United Parks with new chef-driven products as well as IT and backend support to really build on this mutually beneficial collaboration.”
United Parks’ culinary evolution
He added: “We cannot wait to grow this together and really change the culinary footprint throughout America’s most quintessential theme parks.”
Improving and enhancing F&B is a big trend in the attractions industry, with operators working to reimagine their dining experiences for today’s guests.
Mark Swanson, CEO of United Parks & Resorts, said: “We know spending time at one of our parks can bring new memories and experiences across family and friends.
“We are thrilled to be diversifying our food offerings with this collaboration with C3, introducing new and exciting brands and concepts that we expect will become can’t-miss craveable opportunities to share and enhance a visit to the park.”
Images courtesy of United Parks & Resorts and C3
