Hetzel Design is world-class architectural entertainment design and masterplanning studio. With core teams in the US and Europe they deliver design solutions for theme parks, resorts, entertainment venues, attractions, museums, RD&E, as well as mixed use and urban design. Clients include theme park design firms, studios, developers, owner/operators globally.
Hetzel Design Approach
Hetzel delivers unique and award-winning international design solutions that are entertaining, engaging, innovative, contemporary, striking and above all else, relevant. Project and clients include the recently announced Beijing Haichang Ocean Park Aquarium with Legacy Entertainment, Paramount Global theme parks, resorts and attractions, the iconic Hard Rock “Guitar” hotels in Hollywood FL and Las Vegas (coming soon), and the renowned Chimelong Spaceship in Zhuhai China, a 2025 Thea recipient.
With a suite of design solutions encompassing master planning, concept/schematic/detailed design, architecture drawings and illustrations, interior and exterior design aesthetics, birds eye illustrations, BIM, planning and visualization, clients rely on Hetzel Design to enhance commercial viability and maximize investment returns for their entertainment experiences.
Architecture
Museums
Hetzel Design is at the forefront of museum design, marrying education and entertainment in ways that push the boundaries of the traditional museum experience.
Resorts
In a highly competitive sector, Hetzel Design’s themed resorts are ambitious mixed-use venues, combining attractions, live entertainment, leisure, retail, and more, all while being spaces that immerse guests in clients’ brands and exceed expectations at every point.
Resorts | Urban Design | Mixed Use | Residential | Museums
Entertainment
Theme Parks and Attractions
Hetzel Design is headquartered in Hollywood, the world’s capital of entertainment. The team’s exposure to and proximity to this world have given them a storytelling edge that perfectly balances with their technical and architectural skills, resulting in theme parks and entertainment attractions that wow guests around the world.
Retail, Dining, and Entertainment
Understanding that traditional retail concepts are declining in popularity, Hetzel Design is a key player in the growing trend of retailtainment and brand experiences. They have worked with leading brands around the world to bring unique and innovative concepts to life.
Attractions | Theme Parks | Themed Resorts | Retail, Dining & Entertainment
