Life Science Centre in Newcastle upon Tyne has opened a new immersive exhibit to raise awareness of recycling.
The new Infinity Room installation was created by UK-based recycling nonprofit Every Can Counts.
It allows guests to step inside an enormous beverage can made out of 1,500 recycled cans and 25 square metres of mirrors to create the illusion of being surrounded by an infinite number of suspended aluminium cans.
Through a narrated story, guests hear about the importance of recycling beverage cans, discovering the infinite recyclability of aluminium and its environmental benefits.
Chris Latham-Warde, programme manager at Every Can Counts, said: “The aim of the exhibit is to raise awareness of the infinite recyclability of aluminium in a visual and interactive way.
“Every empty can could be recycled and back on a shop shelf as a brand-new can in just 60 days and each of us can play a vital role in keeping the cycle going to benefit the environment.”
New research from Every Can Counts into the recycling habits of people in Newcastle found on average that people enjoy four canned drinks per week, with only half (53 percent) of them reporting that they always use recycling bins when out in public places.
Infinity Room installation at Life
Only a quarter (25 percent) of those living in Newcastle would take packaging home to recycle it if they couldn’t find a recycle bin.
Also, Newcastle residents said more recycling bins (59 percent), clearer signage on recycling bins (36 percent) and more recyclable packaging (33 percent) would encourage them to recycle when they are out and about.
Latham-Warde added: “With the exhibit on display until October, we hope that visitors to Life Science Centre are left feeling inspired to make small changes to their recycling habits and will encourage their friends and family to do the same.”
Life Science Centre is part of the International Centre for Life, a science hub where scientists, clinicians, technologists and educationalists work together. Per a press release, Life is a unique concept and business model.
Images courtesy of Life
