Attractions.io, a leading creator of mobile visitor apps, has released the Digital Guest Experience Health Check, a three-minute scorecard which aims to help attractions pinpoint areas of friction throughout the visitor journey, from pre- to post-visit.
This new tool responds to findings in the 2024 Digital Guest Experience Report. This revealed that 56% of visitors are dissatisfied with the digital experiences offered at attractions, indicating an increasing gap between expectations and reality.
In just 20 questions, the Digital Guest Experience Health Check helps digital teams identify issues in their current strategy, offering actionable insights to minimise obstacles and improve visitor satisfaction.
To take the Digital Guest Experience Health Check, please click here.
A fresh look at digital strategy
Operators have a detailed knowledge of their attractions, yet the daily challenges that visitors face can easily be overlooked. By providing a new perspective, the Health Check helps teams to take an objective look at their digital strategy.
The assessment provides a performance score across four key areas: guest experience, operational agility, revenue optimisation, and feedback and loyalty, together with personalised recommendations based on the operator’s responses.
This draws from Attractions.io’s 15 years of experience working with leading attractions such as Six Flags, Merlin Entertainments and Kennedy Space Center Visitor Complex.
See also: Attractions.io app achieves 95% satisfaction at Kennedy Space Center Visitor Complex
In May, Attractions.io attended SEA Expo 2025 at the Experience UK booth. Among the products showcased were the Attractions.io mobile app platform, a fully branded app that elevates every part of the visitor journey, and MapLayr SDK, which integrates with operators’ existing mobile apps to provide seamless wayfinding through indoor and outdoor spaces.
In addition, the company previewed its new Guest Experience Intelligence tool, GX Pulse. GX Pulse automatically maps the entire visitor journey, identifies friction points, and recommends actions to improve visitor satisfaction and loyalty.
Recently, Attractions.io launched in-app Audio Tours, which are designed to help zoos and museums engage more visitors, influence behaviour, and drive donations without the hassle of standalone hardware and applications. With this new module, audio tours are integrated with mobile tickets, interactive navigation, activity schedules, mobile ordering, and additional features to enhance every visit.
