Brogent Technologies Inc., a leading manufacturer of media-based attractions, has celebrated significant milestones at IAAPA Expo Europe 2025, including the launches of the innovative motion ride v-Ride Explorer PLUS and the first 8K LED flying theatre in Japan at Huis Ten Bosch.
IAAPA Expo Europe 2025 is taking place in Barcelona this week. The event is the biggest international trade show and conference for the attractions industry in the EMEA region.
Redefining immersive entertainment
Among the milestones announced at the Expo is the v-Ride Explorer PLUS, a next-generation motion ride created for high-intensity storytelling. This attraction envelops visitors with spectacular visuals and features a fully rotational 360 degree platform, dynamic motion base, and panoramic screen.
From raging sandstorms to swirling tornadoes, each scene is realised through powerful motion and visceral impact. The ride’s modular design also means that each vehicle can operate independently, offering venues more control over layout and programming.
Additionally, Brogent Technologies revealed Air Cruise The Ride in partnership with Huis Ten Bosch.
The first flying theatre in Japan to feature an 8K LED dome screen, the attraction offers a realistic and completely immersive flight experience. Using Brogent Technologies’ advanced flying theatre system, it boasts visuals with unparalleled clarity, vibrant colours, and deep contrast.
With extraordinary visuals, synchronised motion, and dynamic 4D effects, Air Cruise The Ride delivers a new level of excitement at Japan’s biggest theme park.
Other major projects include Niagara Takes Flight in Canada and ChangAn Above in China, and highlight Brogent Technologies’ unfaltering dedication to reimagining immersive entertainment.
By seamlessly merging innovative equipment, advanced software, and exceptional content, Brogent Technologies continues to establish new standards for storytelling, audience engagement, and the future of theme park experiences throughout the world.
Brogent Technologies and Huis Ten Bosch announced the grand opening of Air Cruise The Ride earlier this month.
