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MAPIC Leisure to highlight the growth of...

In 2018, MAPIC will embrace the new retail shift: a paradigm placed under the label of customer experience. November's MAPIC Leisure conference will address the increasing importance of "retailtainment". As...

What challenges do today’s theme park designers...

In today's world of risk management, regional codes and trademarks, was theme park design simpler for the original Walt Disney Imagineers? By Eddie Sotto, President of SottoStudios/LA. What challenges do...

Themed entertainment’s TEA Summit & Thea...

The annual TEA Summit kicks off a weekend that culminates in the prestigious, black-tie Saturday night Thea Awards Gala. The three-day fixture returned to Disneyland Resort's Disneyland Hotel in Anaheim,...

8 reasons why non-attractions are so attractive (or Why...

I'm a little bit obsessed with something called Orangetheory Fitness. I'm not entirely sure what the theory is, or the hypothesis, for that matter. By Stacey Ludlum, Director of Zoo & Aquarium Planning and...

Immersive dining: Le Petit Chef, Breaking Bad and a...

Themed restaurants have long been a key element of theme parks across the world. However, today's eating experiences are powered by storytelling and technology to deliver even more immersive dining. By Ella...

General Data Protection Regulations and the attractions...

Major changes to the rules about the processing of personal data - the General Data Protection Regulations - are due to come into force from 25th May 2018 and these will apply to all EEA countries and companies...

Bill Nye the Science Guy and his Upside-Down Pyramid of...

I am a big fan of Bill Nye (yes, the Science Guy, above left) and recently had an opportunity to hear him speak in Los Angeles. In his new book, Everything All At Once, Nye introduces a process concept that...

The three keys to avoiding cultural cliches in...

Compelling entertainment experiences often depend on attracting people using a cultural hook. In China and South East Asia, social storytelling is becoming the standard for entertainment. By James Anderson,...

Disneyland and Universal Studios: genres or single IPs...

Disneyland and Universal Studios are both hugely successful theme parks. However, is Disney's Star Wars: Galaxy's Edge part of a broader trend, as the mouse moves away from genre led to IP focussed design? By...

How Harrison “Buzz” Price invented the...

I have written about Harrison "Buzz" Price before. He was best known as the man who found the location for Disneyland, Walt Disney World, and Tokyo Disneyland. He was so important to the theme park industry...