Kay Elliott, destination architect and masterplanner, has submitted a planning application for an innovative new experience-led hospitality building at Chester Racecourse. This is a key element of the venue’s ambitious 15‐year Strategic Development Plan.
Located in the centre of the course, the proposals replace the effective temporary “tented village” with a permanent state-of-the-art hospitality facility that will enhance the race-day experience.
Reflecting the site’s heritage
The distinctive sinuous design with a fully accessible landscaped roof has been inspired by its sensitive historic riverside setting with sweeping views over the racetrack and Parade ring. The flexible layout will accommodate up to 1,000 guests, making it the only hospitality venue of this size in Chester.
“This planning application is a significant milestone in our journey to replace temporary facilities with a permanent, world-class hospitality venue,” says Richard Maddock, director at Kay Elliott Architects.
“Our vision is for an experience-led design that blends timeless heritage with modern innovation – creating a venue that enhances the experience for racegoers while respecting the legacy of Chester Racecourse.”
Chester Race Company is investing in these site enhancements to maintain its position as a premier location for racing, events, and hospitality at national and international levels. The development plans have had two public consultations, gathering input from neighbours, stakeholders, and the community.
This feedback has shaped the final proposals, showing Chester Race Company’s commitment to collaboration and reflecting local needs and aspirations.
Louise Stewart, CEO of Chester Race Company, says: “This is a pivotal moment for Chester Race Company and this first phase is an exciting step forward in our 15-year Strategic Development Plan.
“The completed projects will significantly enhance the guest experience and our operational efficiency, laying the ground for future phases and all aimed at creating a sustainable, vibrant future for Chester Racecourse while conserving its unique heritage.
“We are incredibly grateful to our community for their input and engagement throughout the consultation process. Their feedback has been vital in refining these plans and we look forward to working together as we bring our vision to life.”
This submission represents a significant milestone in the 15-year development strategy, which will peak with Chester Racecourse’s 500th anniversary celebrations in 2039. If Cheshire West and Chester Council grants planning approval, construction could begin by late 2025 or early 2026, further expanding Kay Elliott’s growing portfolio in the experience economy.
See also: City-centre destinations: Stadium for Bath & the sustainable future of experience-led placemaking
