Category: Museums

Assigned to posts related to museums

Shared audiences, different contexts: what can museums learn from attractions?


What can museums learn from attractions? Museums, like other attractions have a common goal: to create memorable and engaging visitor experiences. In my experience, working on both commercial and cultural experiences, I’ve had the opportunity to collaborate with a wide variety of clients from different backgrounds, different areas of the globe, with different needs and realities. […]

Digesting the disgusting at Sweden’s Disgusting Food Museum

Mouse Wine, Disgusting Food Museum

I recently visited a new experiential museum in Sweden, looking at various culture’s eating habits. The museum was filled with some of the world’s most disgusting foods; and I got to taste some of them. Located in Malmö, the gastronomic capital of Sweden, the Disgusting Food Museum is housed in an old slaughterhouse, fitting to the […]

The value of experiencing attractions from the guest perspective

Glaciers of Iceland

A volcanic experience on the cutting edge of design – and a perfect little brand land. Contrasting visits to attractions this year and the value of the guest perspective By Keith Thomas, Chief Executive of Petersham Group Ltd. Doing what I do, I often find myself looking at attractions from behind the scenes, out of season […]

All Aboard The Postal Museum

Tunnels at the Postal Museum London

We recently got the chance to experience The Postal Museum in Central London. Here, the story of the ‘world’s first social network’ is told through a series of exhibits, audio-visual effects and a ride on the one hundred-year-old Post Office Railway- the Mail Rail. The museum had interactive content such as a competitive travelling sorting […]

Pop-up attractions – the Emperor’s New (and instagrammable) Clothes?

rosewinemansion Pop-up attractions instagrammable.

Amanda Hess from The New York Times went to “as many Instagrammable ‘museums’, ‘factories’ and ‘mansions’ as I could”. She says of the experience: “They nearly broke me!” By Keith Thomas, Chief Executive of Petersham Group Ltd. Her excellent article, The Existential Void of the Pop-Up ‘Experience’ recounts a summer of evenings spent visiting the Museum […]

A Culture of Lates – museums and attraction’s slice of the nighttime economy

Crown with turquoise and coffin Museums at Night Ruth Armstrong Photography

The rise of Lates, after hour events, has revolutionised how museums and attractions are reaching new audiences. They are also a great way of increasing engagement with visitors. From sleeping overnight at the Natural History Museum, to a boozy evening among the animals at London Zoo, attractions are thinking of new ways to “sweat their […]

Democratising access to beauty: Tristram Hunt on the future of the V&A

Once referred to as “the Nation’s attic”, what is the purpose of the V&A in Brexit Britain? V&A Director Dr Tristram Hunt visited our local museum – the very wonderful Royal Albert Memorial Museum in Exeter – this week.  In an event supported by the Art Fund, Hunt delivered a fascinating and engaging lecture titled Embracing […]

General Data Protection Regulations and the attractions industry

General Data Protection Regulations GDPR Europe flag

Major changes to the rules about the processing of personal data – the General Data Protection Regulations – are due to come into force from 25th May 2018 and these will apply to all EEA countries and companies that conduct business in the EEA. Despite Brexit, the UK government has confirmed that the UK will […]

The three keys to avoiding cultural cliches in storytelling

Forrec - Spanish Springs cultural entertainment storytelling authenticity a

Compelling entertainment experiences often depend on attracting people using a cultural hook. In China and South East Asia, social storytelling is becoming the standard for entertainment. By James Anderson, Lead Creative Director, FORREC Ltd. We relate to these stories everywhere, on our phone, tablet or laptop. But in the rush to develop stories, it can […]