AKA

AKA is an award-winning, full-service advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. The agency is content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results.

AKA proudly partners with some of the most iconic names in entertainment, culture, and live experiences with a client roster that includes Broadway’s biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations including The Harlem Globetrotters.

From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, AKA crafts campaigns that connect audiences with real experiences—providing real stories, real emotions and real connections.

Business Intelligence

AKA is serious about data, ensuring that we track and make real-time optimisations on everything we do, from sales tactics to inventory management. From their custom-built dashboard, we ensure that our clients have access to this data so that they can make informed decisions in real-time.

The AKA also commissions studies, panels, focus groups and surveys to make sure that we understand market behaviour and your audience inside and out. 'Show and Tell' is our in-house research tool that enables fast, discreet and cost-effective consumer insights. This allows us to turn knowledge into powerful action.

Branding & Creative

We believe that great design can make a difference and break through the noise. Our distinctive cross-platform visual identities begin with strategy and concept design and carry through to production, copy, motion and film. This allows us to capture the essence of your brand.

Digital Product Design

AKA is committed to redefining what a digital experience can be. With our global team of developers, designers and strategists we create imaginative solutions for mobile, web and emerging technology platforms.

By using real user insights we are able to keep the client's consumer at the heart of everything we do.

Media

We are able to plan and deliver an integrated multi-platform campaign. With our data and planning tools, our in-house paid media experts ensure that your brand is seen, heard and most importantly, remembered as we tailor the precise channel mix to maximise performance.

Through blogger and influencer engagements, activations, experiences, partnerships, events and more, we drive attendance through word of mouth and give your brand the attention it deserves.

AKA also has a Shared Media team of social strategists, content creators and community experts who ensure that your social media content is shared and engaged with.

Experiential

Brands are meant to be experienced, whether that's online or offline. The AKA team can help you to create, produce, distribute and sell live and virtual experiences that engage your audience and drive revenue.

Our work

AKA developed the 'Meet Again at The Met' campaign. This was an integrated cross-platform promotion that encouraged locals to return to The Met to share in the beauty of art.

This TV spot was created as part of this campaign.