Beano Studios is a leading multimedia company, bringing together a host of recognisable characters for your location based entertainment and attraction needs.
The story of Beano dates back to the first publication of the comic in 1938. Since then, Beano has become a household name, with the comic read by 43% of the British public, and is viewed worldwide as one of the most iconic British brands.
With a wide range of popular characters such as Dennis & Gnasher, Minnie the Minx, Bananaman and more, generations have grown up with Beano as a part of their lives. Beano’s characters connect with audiences on many platforms. From the Beano Comic, Beano.com, and in the popular animated series Dennis and Gnasher: Unleashed.
Beano has high brand recognition across demographics, scoring 95% amongst Adults, and 77% for ages 6 – 12. With this you can trust that Beano characters and stories will resonate with the whole family.
Brand partnerships & Beano Studios
Whether you are a theme park looking to build a family attraction, or a heritage site looking for new ways to engage visitors, using Beano’s range of characters, Beano Studios can work with your brand to create unique IP based experiences, advertising campaigns, merchandising opportunities and more.
The team at Beano studios have plenty of experience in creating engaging LBE’s for attractions:
- In 2022 the company launched a collaborative exhibition at Somerset House, bringing to life the world of Beano through over 100 installations, as well as an immersive retailtainment space.
- Working with VisitScotland and ScotRail, Beano created a cross-promotional marketing campaign targeting holiday makers. The campaign saw Beano’s characters travelling throughout the country and highlighted the comic’s Scottish roots through new promotional artwork.
- As part of a partnership with the team at the Eden Project, Beano Studios created a bespoke family experience designed to get guests thinking about the environment. The Beano team worked closely with Eden, delivering a unique comic strip guide to teach visitors about how to combat rising Co2 with the help of their favourite Beano characters.
