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Luci Creative

You have a story. We make it real.


Luci Creative is a woman-owned, full-service design studio that empowers organizations to realize their goals through dynamic experiences and exhibits. We design and build unique spaces of all scales, bringing together the best expert partners to realize the project, and manage every step of the creative process for our clients along the way. Luci Creative’s team of designers tailor a collaborative approach to every project, generating fresh experiences that feel engaging, meaningful and memorable. Our need to create meets a restless curiosity—realized in a knack for telling stories in new ways. You have a story—We make it real.


The Harley-Davidson Museum

Luci Creative worked with the Museum team to develop the new Experience Gallery which immerses visitors in the Harley-Davidson lifestyle, community, and rider experience.

Visitors take a sensory and emotional journey that awakens their desire for adventure, asking them to answer a simple question: If I could ride today? Visitors experience a dynamic and interactive motorcycle trip on The Road, where the pursuit of adventure merges with a global community of H-D enthusiasts. Surrounded by impressive collections on display, visitors become part of the riding experience by swinging a leg over the featured motorcycles and hopping into their saddles. Themed media pillars, choreographed and reactive lighting, and interactive community pinboards together bring to life the inspiring stories of riders who have turned their dream of learning to ride into reality. These passionate rider reflections embolden and remind visitors that they have the power to pursue their own adventure, no matter what it may be.

Luci Creative’s team spent several months immersing themselves in the Harley-Davidson brand and company philosophy, learning about what their customers value and what it means to be a Harley-Davidson rider. This in-depth research helped our team to develop a one-of-a-kind museum experience for all visitors to enjoy.

The new Experience Gallery is scheduled to open in 2022.

Carnegie Science Center

Moonshot Museum

USGA Golf House Pinehurst

Ford House Visitor Centre

National Music Museum

Spokane Public Library

Museum of Science and Industry, Chicago

Italian American Museum

First Division Museum

Perfume Passage Foundation

Children’s Discovery Museum

What We Do

With a wide range of tools we mould our process to your projects.


  • We know that every project is different. As your thought partner, we listen closely to understand your ideas, and choose the right path to shape your project’s foundation.
  • Master Planning
  • Strategic Planning
  • Stakeholder Engagement
  • Interpretive Planning
  • Content Research
  • Project Budgeting
  • Audience & Market Analysis
  • Project Visioning


  • We design in conversation with each other and with you. The result? A participation-inviting, curiosity-sparking experience that speaks clearly to your audience.
  • Content Development
  • Exhibit & Experience Design
  • Graphic Design
  • Media & Interactive Design
  • Rendering & Illustration Cost
  • Estimating Lighting Design
  • Architectural Coordination


  • This is where it all comes together. We combine our team’s wide-ranging skills with the right partners to make your project real. 
  • Project Management
  • Fabrication Oversight
  • Graphics Production
  • Prototyping
  • Media Integration
  • Value Engineering
  • Construction Administration
  • Training

6950 N. Central Park Ave.
Lincolnwood, IL 60712
+1 224 233 0730
+1 224 233 0730

Luci Creative news

Luci Creative company information


CHICAGO 6950 N. Central Park Ave. Lincolnwood, IL 60712
+1 224 233 0730

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