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blooloop V-Expo


blooloop V-Expo is a high-level, content-driven online event delivered by industry leaders. The event will bring together professionals from the visitor attractions industry to network and learn from each other.

Featuring top speakers, great networking opportunities and the latest innovations, blooloop V-Expo will take place from 4-6th October 2021.

Tickets are on sale now.

Reasons to attend

Strategy – learn from industry leaders

Innovation – see the latest innovations across the sector

Networking – meet like-minded industry peers

Celebrating innovation

blooloop V-Expo will celebrate innovation with several key announcements.

Monday: Storyland Studios will reveal the winners of their Design Competition

Tuesday: winners of the first Blooloop Innovation Awards, presented with AREA15 AND the winner of the $20k AREA15 Rise Award

Wednesday: our Blooloop 50 Theme Park and Museum Influencer Lists 2021

The winners of the first Blooloop Innovation Awards, presented with AREA15, will be announced live from Las Vegas. Attendees will be able to explore all the Innovation Award entries in our Innovation Showcase at the event.

World-leading speakers

There will be a stellar line-up of speakers throughout the three-day programme. These speakers will discuss the latest trends, provide thought leadership and highlight key projects from around the world.

Speakers to date include:

  • Waleed Abdel-Fattah, SVP Hill International
  • Mohamed Al Zaabi, CEO, Miral
  • Tzo Zen Ang, TZA Consulting
  • Michael Beneville, Chief Creative Officer, AREA15
  • Kimberly Beneville, Co-Founder, Beneville Studios
  • Ngaire Blankenberg, Director, Smithsonian National Museum of African Art
  • Mark Fisher, Chief Development Officer, Merlin Entertainments
  • Winston Fisher, CEO, AREA15
  • Helen Fothergill, Service Manager – archives, gallery & museums, Aberdeen Art Gallery and Museums
  • Andy Fuller, Head of Marketing, Sales and Admissions, Pleasurewood Hills
  • PY Gerbeau, CEO, The London Resort
  • Doug Gurr, Director, Natural History Museum London
  • Vince Kadlubek, Founder and Director, Meow Wolf
  • Nick King, Chief Development Officer, The Red Sea Development Company
  • Camiel Kraan, CEO, Convious
  • Grant Mackenzie, Interim Director, David Livingstone Trust
  • Eugene Naughton, President, the Dollywood Company
  • Suhanya Raffel, Director, M+
  • Sumathi Ramanathan, Vice President Market Strategy & Sales, Expo 2020 Dubai
  • Ali Rubinstein, Chief Creative Officer and Co-CEO, Meow Wolf
  • Terry Sanderson, Business and Development, Dreamcraft
  • Mark Stepanian, President, CAVU
  • Brent Strong, Executive Creative Director, Walt Disney Imagineering
  • Nick Sharp, Chief Digital Officer, National Gallery of Art
  • Steve Tatham, Executive Creative Director, Universal Creative


All times are BST (UTC+1)

Day 1 – 04 October

PY Gerbeau, CEO of The London Resort. More details to follow.

The Red Sea Development Company’s Group Chief Development Officer Nick King. More details to follow.

Waleed Abdel-Fattah, SVP of Hill International. More details to follow.

M+ Director Suhanya Raffel. More details to follow.

Steve Tatham, Universal Creative’s Executive Creative Director. More details to follow.

Storyland Studios reveal the winner of the Storyland Studios Design Challenge. More details to follow.

Walt Disney Imagineering’s Executive Creative Director, Brent Strong. More details to follow.

Join Terry Sanderson, Business and Development at Dreamcraft and Mark Stepanian, President at CAVU as they discuss the impact of Augmented Reality on theme parks and attractions. This session will break down some of the most asked questions relating to AR as well as take an in depth look at the future of AR in the themed entertainment industry.

Day 2 – 05 October

President of Miral, Mohamed Abdalla Al Zaabi. More details to follow.

Doug Gurr, Director, Natural History Museum London. More details to follow.

Vice President Market Strategy & Sales, Expo 2020 Dubai’s Sumathi Ramanathan. More details to follow.

In this talk Andy Fuller, Head of Marketing, Sales and Admissions at Pleasurewood Hills, tells you everything about the challenges they had to match the online guest experience with the offline experience in their Theme Park. He will provide tips & tricks on how to optimise the digital journey before, during and after a visit and he will show how guest experience optimisation helps them to increase revenue.

More details to follow.

Explore the entries to the Innovation Awards in our Innovation Showcase. More details to follow.

Merlin Entertainments’ Chief Development Officer Mark Fisher. More details to follow.

More details to follow.

More details to follow.

Michael Beneville – Chief Creative Officer at AREA15

Kimbery Beneville – Co-Founder at Beneville Studios

Vince Kadlubek – Founder and Director at Meow Wolf

Ali Rubinstein – Chief Creative Officer and Co-CEO at Meow Wolf

Winston Fisher – CEO art AREA15

Day 3 – 06 October

Helen Fothergill, Head of Collections at Aberdeen Art Gallery and Museums, and Grant Mackenzie, Interim Director of the David Livingstone Trust. More details to follow.

More details to follow.

More details to follow.

More details to follow.

Eugene Naughton, Director of Dollywood. More details to follow.

More details to follow.

Director of the Smithsonian National Museum of African Art, Ngaire Blankenberg. More details to follow.

Nick Sharp, Chief Digital Officer at the National Gallery of Art and Tzo Zen Ang at TZA Consulting. More details to follow.

More details to follow.

Note: Sessions may be subject to change.

Networking opportunities

Take part in our speed-networking sessions that pair attendees together at random. Take a few minutes to talk and then share contact information to keep in touch.

You can also set up one-to-one meetings with other attendees. All of our main stage sessions feature a chat feature to allow you to discuss the session together.

Get involved

There are lots of ways to get involved at the blooloop V-Expo, including thought leadership sponsorships, launch packages and entering the Blooloop Innovation Awards.

Find out more here.

Supporting sustainability

The blooloop V-Expo was conceived in 2019 as a sustainable alternative to in-person events. As part of our commitment to becoming greener, we will be donating £5 from every ticket ticket sold to WWF’s Climate Crisis Fund.

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