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Looping’s Laurent Bruloy on a non-vertical...

In less than a decade, the Looping group has emerged as a key player in the European theme park, water park and animal park sectors. Following fresh backing from Abu...

IAAPA Expo 2019: Highlighting innovation and expertise...

From 18 – 22 November 2019, leading attractions professionals descended on the Orange County Convention Center in Orlando, Florida, for IAAPA Expo 2019. During the five...

IAAPA Expo 2019: everything you need to know before you...

As the best and brightest in the attractions industry are gearing up for IAAPA Expo 2019 in Orlando, we take a look at what to expect from this year's event and which...

Arival Orlando 2019: The Best Part of Travel

When travelling, 97% of people do a tour, activity or visit an attraction. In-destination is the third-largest and fastest-growing sector in travel, worth over $180...

Milwaukee County Zoo: a community leader powered by...

Milwaukee County Zoo is a popular attraction that has been serving the local community and beyond since the 1890s. It now welcomes 1.3 million visitors each year and in...

Joe Pine and the evolution of The Experience Economy

In 1999, Joe Pine and Jim Gilmore brought out a seminal book on experience innovation. The Experience Economy explored how the most successful companies offer compelling...

Lund Gruppen: the family firm putting on a show in...

For over a century, the Lund family has been providing entertainment across Scandinavia. Blooloop meets the three brothers leading Lund Gruppen's theme park, travelling...

Auckland Zoo’s Kevin Buley on conservation,...

Auckland Zoo is undergoing a $60 million redevelopment project. The immersive South East Asia Jungle Track will be home to siamang gibbons, orangutans, tigers and...

Wellbeing and wellness – how theme parks, museums and...

Discussions about mental health and wellbeing are no longer taboo, and wellness is big business. Even attractions are getting involved, seemingly recognising the...

Au revoir EAS, bonjour IAAPA Expo Europe. New look...

With a new name and more exhibitors than ever, September's IAAPA trade show in Paris ushered in a new era in record-breaking style. Here's our IAAPA Expo Europe 2019...

Pacific Visions at California’s Aquarium of the...

California’s Aquarium of the Pacific recently opened its Pacific Visions wing. With a focus on the ocean environment and the challenges it faces, the development...

The Family Business Consultancy: overcoming the...

Drayton Manor Park has been in George Bryan's family since his grandparents founded the park 70 years ago after the Second World War. But as well as being a Director of...