Next Thursday, March 7, attractions professionals from around the UK will gather at Drayton Manor for the National Attractions Marketing Conference (NAMC).
Ten speakers from the industry will address the latest issues relating to marketing attractions in a digital age. Among them will be Anthony Rawlins, managing director of Digital Visitor, one of the conference’s principal sponsors. His presentation will follow immediately after a welcome from Drayton Manor Theme Park director, George Bryan Jr.
For 15 years, Rawlins has been crafting and shaping digital marketing and media strategies. At the conference, he will discuss ways to use digital to increase sales, improve ROI and expand a venue’s commercial offering. Along the way, he will also go over some practical case studies.
Based in the UK, with offices in London and Bristol, Digital Visitor helps tourism, destination, experience and hospitality brands use digital to attract more visitors. Its clients include Bristol Zoo, Royal Museums Greenwich and Visit Japan.
The National Attractions Marketing Conference is organised by consultancy firm, The Tourism Business. Other confirmed speakers include Jules Ozbek from Continuum Attractions, Stephanie Duncan from Blenheim Palace, Drayton Manor’s Alexa Hickling, plus various other marketers and consultants. The event takes place at Drayton Manor Hotel on March 7 from 9am to 4.15pm.