Hard Rock Japan has unveiled a full-scale model of its upcoming entertainment resort, and announced multiple new partnerships.
Jim Allen, chairman and CEO of Hard Rock International, unveiled the full-scale model of the resort during Hokkaido’s Integrated Resort Showcase on January 9.
The resort will include monorail access from Chitose International Airport, Hard Rock’s signature guitar-shaped hotel and a Four Seasons Resort.
It will also feature a Hard Rock Live venue, multipurpose Broadway-style theaters, a state-of-the-art wellness center and more than 215,000 square feet of retail and dining space.
There will also be an authentic Ainu village experience, to help raise awareness for the local indigenous Ainu people.
Allen also announced key partnerships. Hard Rock will continue its 12-year relationship with the New York Yankees. They are looking to expand the NYY Steak concept and New York Yankee experience at the Japan location. Partnerships were also announced with the Four Seasons Hotels, NEC and Music Rock-n-Roll Hall of Fame.
A partnership with Nederlander Worldwide Entertainment will bring premier Broadway Theater to Japanese audiences, including exclusive rights to their latest debut, King Kong.
Robert Nederlander Jr., chairman and CEO of Nederlander Worldwide Entertainment, said: “Nederlander Worldwide Entertainment has a long history of working in Asia, and we are extremely excited about partnering with Hard Rock International. With Hard Rock’s 35 years of business experience in the Japan market, we look forward to developing a premiere world-class Broadway theater in Hokkaido, so both Japanese and international visitors can enjoy a variety of popular theatrical shows throughout the year.”
Hard Rock – “one of the most recognised and respected brands”
Jim Allen said: “For more than 45 years, our motto ‘Love All – Serve All’ has been a focal point of our company — making Hard Rock one of the most recognized and respected entertainment brands around the world. We are extremely excited about the prospect of introducing our Hard Rock family to the people of Hokkaido, Japan with this world-class entertainment resort. It will not only bring economic benefits to the local community, but also act as a gateway to learn more about the wonderful heritage of Japan and all that it has to offer.”
With a total of 162 venues in 52 countries, including 130 cafes and 13 Hotels/Casinos, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe.