Adventure Attractions is an experienced manager, operator, and developer of visitor attractions. They work with clients to create and oversee experiences that drive growth, providing operational management that results in great visitor experiences.
Founded in 1992, the company started by creating exciting and unique shows, attractions, and theming for conferences and events. Today, Adventure Attractions has a diverse range of operating sites and a library of its unique in-house brands.
Services
The company specialises in providing consultancy, development, and operations capabilities to adventure sports facilities, heritage sites, live entertainment, and visitor attractions. They work with a wide variety of clients including public and private sector attractions, cruise lines, travel companies, resorts, and local & national government.
The Adventure Attractions approach has led the way in terms of operational and safety standards in the sector. This has been enabled through the development of external safety auditing, as well as annual safety inspections to the highest industry standards. With a team of over 200 employees and a close network of industry leaders in the attractions space, Adventure Attractions has an established presence throughout the UK and the UAE. The team are always ready to offer consultancy advice at any stage of a project or to provide holistic operational services to visitor attractions of all sizes.
Portfolio
Rock Reef
Rock Reef is the UK’s first all-weather adventure sports facility. In partnership with ‘Clip n Climb’, the attraction features several indoor activities including climbing, high ropes, and caving experiences.
PierZip
The world’s first pier-to-shore zip line, ‘PierZip’ allows visitors at Bournemouth Pier to race side-by-side, getting aerial views across the beach. This high-impact attraction put Bournemouth Pier on the map as a must-visit seaside attraction.
Piers
Adventure Attractions has long-running operational contracts at both Cromer Pier and Bournemouth Pier. Overseeing F&B, retail, venues, and events, the company ensures that attractions are all run to the highest standard.
