Hello Park, an international leader in phygital entertainment for children, has launched a new gamification platform called Avatar Park 2.0, designed to help operators attract new guests and boost repeat visits.
A crucial indicator of success for amusement parks that are not dependent on tourist traffic is the repeat visit rate. Traditional methods to boost this metric include loyalty programs, promotions, high service standards, and a customer-centric approach.
Hello Park has over 40 projects in 20 countries worldwide, blending immersive technologies and familiar childhood games into a conceptual park under one brand. The concept has evolved from small interactive rooms to large-scale amusement parks spanning 2,000 square meters and more.
The Avatar Park 2.0 gamification platform was created to achieve annual growth in traffic and revenue without large-scale renovations. It targets a digital generation familiar with online games, aiming to translate those experiences into real-world spaces.
The Avatar Factory
Today’s children seek more than a set of attractions; they desire play experiences resembling their online activities, incorporating sophisticated gamification, personalised features, distinct progression paths, reward systems, and opportunities for levelling up.
Hello Park successfully realises this vision in its parks, motivating children to disconnect from their screens. The parks maintain a gaming concept without relying on smartphones or tablets, focusing instead on physical activities, social interactions, and other essential components for holistic development.
Guests’ journey with Hello Park starts before they buy a ticket. Upon arrival, visitors encounter the interactive Avatar Factory, enabling every child to create their digital companion at no cost. This avatar is registered in the park’s RFID system and associated with a unique wristband they wear during their visit.
A short video at the park entrance demonstrates the concept and captures attention while showcasing the park’s main features and allowing avatar creation. The system helps foster children’s emotional connection through avatar customisation before entering and increases sales by improving ticket purchase conversion rates from walk-in traffic.
Early tests indicated that placing the Avatar Factory at the entrance boosts park ticket sales by approximately 20–30%. Data collection reveals that about 85% of visitors who create avatars at the entrance go on to buy tickets to the park.
Avatar Park increases dwell time, revenue & repeat visits
A standout feature of the Avatar Park 2.0 concept is its thoughtfully crafted in-park game economy featuring the currency Hello+. As kids engage in various quests and missions around the park, they accumulate Hello+ points that can be redeemed for virtual accessories, costumes, or even digital pets for their avatars.
Kids are completing thousands of quests and eagerly purchasing costumes inspired by popular trends. This dynamic gaming environment helps to both increase guest engagement and boost repeat visits, thanks to regular updates with new quests, missions, and customisations.
In one of the first parks to implement Avatar Park 2.0:
- In the first few months, children created almost 10,000 avatars, which accounts for 92% of all tickets sold.
- 75% of the children completed all the game tasks on their first attempt and earned the maximum points. While the kids were busy with quests, parents comfortably spent time in the restaurant, increasing the average spend.
- Over 786,400 Hello+ points were earned, serving as an effective marketing tool that encourages children to return, upgrade their digital avatars, and unlock new worlds. This mechanic boosts both engagement and repeat visits.
- The average spend rose by 15%, mainly fueled by the restaurant segment. As guests spent more time in the park, they made extra orders.
- Repeat visits increased by an average of 10%, rising from 30% to 33%, while the average time between visits fell from 90 days to 60 days.
New for 2025
Hello Park will further evolve the Avatar Park concept in the upcoming year, introducing three new thematic storylines with distinct narratives, graphics, and quests.
New features include Space Adventures, which expands the park’s capabilities by bringing in educational content. Hello Park will also release two more themed updates, adding fresh missions and quests to entice guests to return, while the new Hello+ mobile app will maintain a connection with the audience outside the park, sustain interest in the game, and draw guests to Hello Park events.
Additionally, Hello Park is creating a new mascot, making the brand even more recognisable and strengthening its positioning.
“Avatar Park 2.0 is not just entertainment—it’s a versatile tool for engaging audiences and deeply reimagining the children’s leisure industry,” says a company spokesperson.
“With cutting-edge technology, a well-crafted narrative, and a high level of service, we’re creating a unique environment that guests will want to revisit time and again. We’re confident this format will reinforce Hello Park’s position as a market leader in children’s phygital entertainment and provide a powerful impetus to the entire industry’s development.”
